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Brand Marketing Associate

4 months ago

Orlando, United States Kessler Collection Full time

Overview:

Kessler Investments Savannah, founded by visionary hotelier Richard C. Kessler, is a Savannah based corporate headquarters that works in conjunction with The Kessler Collection. Kessler Investments Savannah holds responsibilities including hotel development projects, Kessler and Grand Bohemian hotel brand strategy, brand creative services, brand PR strategy and management, Kessler Diva fine jewelry and art, Kessler Charters antique boat company, and Kessler Media Agency.

Please note this role is onsite in Savannah, Georgia.

Our Associates Receive Many Benefits Including:

  • Marriott Employee Discounts Worldwide
  • Competitive Wage & Discretionary Bonus Program
  • Medical, Dental, Vision Insurance
  • Company-Sponsored Life Insurance
  • Short & Long-Term Disability Insurance
  • Pet Insurance
  • Tuition Reimbursement Program
  • 401(K) with Discretionary Company Matching Contributions
  • Employee Assistance Program
Responsibilities:

JOB SUMMARY

The Brand Marketing Associate plays a key role in shaping and executing the brand strategy for the Kessler portfolio. This role involves supporting the development and implementation of cohesive brand strategies across various channels, including digital marketing, PR, advertising, and visual collateral. Collaborating closely with internal teams and external agencies, the Brand Marketing Associate assists in ensuring brand alignment and consistency.

CORE RESPONSIBILITIES

Primary areas of responsibility include, but are not limited to the following:

Brand Strategy

  • Assist in the development and execution of brand strategy across various platforms, including signage, website development, creative agency projects, social and digital marketing content, brand identity, visual marketing collateral, and brand partnerships, ensuring cohesive brand alignment across the Kessler portfolio.
  • Monitor timelines and deliverables to ensure timely project completion.
  • Assist in preparing presentations and meeting materials as required.

Brand Public Relations

  • Support the development of PR strategies and maintain day-to-day communication with PR agencies.
  • Prepare agendas, track timelines, and follow up to ensure timely delivery of PR initiatives.
  • Collaborate with Corporate Director of Brand Marketing on aligning brand PR strategies with property- level and local market PR needs.

Creative Marketing and Advertising

  • Design and produce materials related to marketing collateral, advertisements, brand guidelines, and logo development in line with brand standards.

Film and Photography Production

  • Assist in planning and coordinating photo and video shoots, including logistics and scheduling.
  • Organize and maintain asset database to streamline processes.


Qualifications:

KNOWLEDGE, SKILLS, AND ABILITIES

To perform this role successfully, an individual must have experience achieving desired result(s) in their areas of responsibility. The requirements listed below are representative of observable behaviors and essential knowledge, skill, and abilities required of a successful incumbent.

  • Ability to take the initiative in response to direction and instruction
  • Ability to take responsibility and manage time to meet deadlines
  • Ability to work under pressure and meet deadlines without compromising on the quality of the work
  • A strong sense of ownership of project(s) and tasks
  • Adaptable to a range of briefs, designing for different mediums
  • Strong interest in luxury hospitality
  • Excellent attention to detail and accuracy
  • Strong collaborative and organizational skills
  • Embody a positive and solutions-oriented mindset
  • Ability to work in a fast-paced environment, being flexible in approach and able to meet the requirements of the business

MINIMUM QUALIFICATIONS

Education, License, Certifications, Experience

  • Bachelors degree in marketing, Fine Arts, Graphic Design, or related field- required
  • 1+ year of relevant work experience in similar scope and title required
  • Experience within luxury brand/markets - preferred

WORK ENVIRONMENT

The work environment/conditions described herein are representative of those that an incumbent may experience.

  • Must be comfortable working in a shared space, with constant noise, without the use of a private office.
  • Must be able to cope with frequently changing priorities and deadlines with a high degree of optimism, professionalism & collaboration.
  • Schedules may vary from week to week based on business demands in excess of or less than 40 hours with or without notice.

PHYSICAL DEMANDS

The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job.

  • While performing the duties of this job, the incumbent is regularly required to see, hear, reach, use fingers to handle and feel, and sit up to 8 hours on a daily basis.
  • Push, pull, and lift up to 10 lbs.
  • While performing the duties of this job, the incumbent is regularly required to travel by foot, car, bus, airplane or other means of transportation which require sitting, waiting and standing for long and short periods of time.

The Kessler Collection is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, gender
(including pregnancy, childbirth, or related medical conditions), sexual orientation,
gender identity, gender expression, age, status as a protected veteran,
status as an individual with a disability, or other applicable legally protected
characteristics