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Social Media Marketing Manager

3 months ago

Greenwood Village, United States VetJobs Full time
Job Description

Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and GenMobile.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.

Job Duties and Responsibilities

We are seeking a digital marketing expert in the paid social arena to create attention-grabbing campaigns on Facebook and other social media platforms.

Key Responsibilities:

Oversee campaign budgets, strategy, execution and performance to drive customer acquisition and retention
Oversee hands-on-keyboard management of paid social media buys within Facebook Ads, while also having to make in platform optimizations from time to time within Meta, Google Ads Manager and other social media platforms
Lead strategy for media optimizations against multiple performance KPIs and provide insights and recommendations to LOB partners and leadership
Forecast for accounting, budgeting and media for each upcoming campaign
Work with internal brand and creative teams to request, test and optimize existing assets based off media insights, to support business and campaign goals
Work with analytics team on larger analyses and test-and-learn agendas such as conversion lift studies and support MMM model data integration
QA tag and pixel implementation, troubleshoot with IT, and external ad-serving platforms
Work with internal stakeholders to concept and launch new media strategies and campaigns across multiple lines of business including but not limited to Dish Network and Sling
Lead discussions across the marketing department, broader organization, and external partners like Meta, Google, ESPN and others to drive digital campaigns, conversion rate optimization testing and ensure marketing campaigns are executed holistically to deliver market share growth
Oversee implementation of technology partners including but not limited to cross-device tracking, 3rd party ad verification and call tracking platforms

Additional Qualifications/Responsibilities

Skills, Experience and Requirements

Education and Experience:

Bachelor's degree from a recognized 4-year college or university
Minimum 6-8 years of experience in a digital marketing media execution role
3-5 years managing a team, while also being well versed in training others within areas such as media buying, platform management, optimizations, and other related fields
Skills and Qualifications:

Hands-on-keyboard experience in Facebook Ads Manager, Google Ads, and any other social media platforms such as Snapchat, Pinterest, TikTok, and X
Extensive experience with Excel and Google Spreadsheets; comfort with pivot tables, vlookups and other analytical functions
Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation
Ability to work effectively and in an error-free manner under right time constraints
Track record delivering profitable digital marketing results and other KPIs
Excellent communication and cross-functional relationship management skills
Passion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trends

Salary Ranges

Compensation: $83,950.00/Year - $119,900.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan