eCommerce Manager
3 weeks ago
Overview
This Ecommerce Manager role encompasses a broad range of responsibilities to drive online sales, optimize user experience, and ensure the overall success of the ecommerce platform.
The eCommerce Manager will stay on top of new trends and developments within the eCommerce industry. The ideal candidate will have a background in eCommerce, digital marketing, and/or merchandising. To be successful in this role, you should have a solid understanding of the e-commerce industry. You should also be highly motivated, with a strong attention to detail and the ability to prioritize and manage multiple projects.
Responsibilities
Lead and develop an ecommerce team, regularly providing guidance and support all while fostering a collaborative and innovative team culture
Oversee and manage relationships with SEO vendors to optimize website visibility and ranking
Develop and execute site merchandising strategies to enhance user experience and drive sales
Collaborate with marketing teams to align promotions from a creative and messaging perspective
Act as the representative for ecommerce in cross-functional meetings, ensuring alignment with business goals and objectives while providing insights and recommendations on ecommerce-related matters
Manage the entire product lifecycle on the website, including accurate and compelling product copy and attributes
Ensure product information is up-to-date and aligned with brand standards
Streamline workflows to enhance efficiency
Analyze and understand sales trends, performance metrics, and key drivers of ecommerce revenue
Analyze and optimize customer journeys through the website, identifying pain points and areas for improvement
Implement strategies to enhance user navigation and conversion rates
Demonstrate a commitment to Kirkland's Values
Qualifications
3-5 years of experience preferred
Experience in ecommerce, digital marketing and/or merchandising
Knowledge of retail brands, products and trends as well as a firm understanding of the direct-to-consumer eCommerce business
Self-starter with ability to lead and function independently with proven ability to work cross-functionally and across all levels of the company
Demonstrated understanding of web technologies, browsers, analytics and content management systems and processes
Basic understanding of html and css to enable the creation of new website page experiences to drive customer conversion and increased revenue.
Prior experience working with retail focused web-platforms (ex. Websphere, Shopify)
Proven ability to leverage website management tools to enhance the customer experience (ex. Bloomreach, Adobe Analytics)
College degree, preferably in Business, IT or Operations Management
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