Senior Product Marketing Manager

4 weeks ago

Holmdel, United States LotLinx Full time

Lotlinx, is experiencing tremendous growth and has an exciting opportunity for a

Senior Product Marketing Manager

(or Director).

Responsibilities

Oversee the strategy and evolution of Lotlinx’s core product portfolio to ensure a strong product/market fit, cementing Lotlinx's position as the US leader in inventory data helping dealers take control over their inventory risk.

Evolve a go-to-market strategy in collaboration with product, marketing, operations, and sales teams that grows the Lotlinx Sentinel business.

Partner with the Lotlinx sales and support teams to develop opportunity pipelines, support pre-sales efforts, and facilitate delivery of high impact solutions to customers.

Collaborate with Product and Services teams providing business direction and oversight for development of world class products and services.

Ensure exceptional client satisfaction by orchestrating client-centric approaches, leveraging client feedback to refine solutions, while fostering enduring client relationships that result in high value, long term strategic business partnerships.

Lead pricing, packaging, and GTM strategy.

Provide acquisition and retention strategies.

Collaborate with the Marketing team to develop buyer personas.

Serve as the market knowledgeable specialist and trusted advisor with senior leadership.

Have intimate knowledge of the competitive landscape. Provide tools for the sales and marketing teams to overcome objections

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.

7-10 years preferably in the SaaS industry, with a strong track record of success in planning, executing, and analyzing marketing campaigns.

Auto technology experience is a plus.

In-depth knowledge of what it takes to market a product from inception to market.

Knowledge of SaaS performance metrics (Churn CAC, Lifetime Valuez)

Strong analytical skills with the ability to derive insights from data, track performance metrics, and make data-driven decisions to enhance marketing strategies.

Exceptional project management skills with the ability to manage multiple initiatives simultaneously, prioritize tasks, and meet deadlines.

Good understanding of Digital Advertising strategies and tactics

Excellent communication and interpersonal skills with the ability to collaborate effectively across cross-functional teams and present complex ideas clearly and concisely.

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