Senior Product Marketing Manager, Professional Services
1 month ago
Overview
Position Overview :
HealthEdgeis seeking a dynamic Senior Manager,Product MarketingProfessional Services,to join its growing marketing team and work cross-functionally to support, position, and market itsProfessional Services. The SeniorManager,Product Marketing willbe responsible fordefining annual product marketing plans, leading go-to-market efforts, defining and communicating product messages and value propositions, leading go-to-market efforts, and spearheading sales enablement efforts for the company'sProfessional Services.In addition, this person will leadHealthedgeChannel Marketing.The ideal candidate has deep experience in the healthcare payer IT segment,services-specific experience, strong market analysisand execution skills, and is a strong cross-functional leader who enjoys driving change in a fast-paced, thriving environment.
About Commercial Excellence:
TheHealthEdgeCommercial Excellence function includes Sales, Customer Success, and Marketing. These three organizations, combined as the Commercial Excellence function,are responsible formeeting the business's annual and long-term financialobjectives, ensuring ongoing customer satisfaction, and increasingHealthEdgebrand awareness and market visibility.
Your I mpact:
Develop and execute annual product marketing plans, programs, and tactics aligned with business goals.
Work closely with Sales,Customer Success,Professional Services leadership,and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.
Conduct primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.
Contribute competitive intelligence findings and insights to regular reports and battle cards designed to inform key stakeholders.
Develop a deep understanding of buyers to inform, create,andmaintaintarget personas that cover buyer needs and the purchasing decision process.
Help create and continuously refine messaging and positioning forHealthEdge'sProfessional Servicesin the payer and adjacent markets
Collaborate directly with the product management team to distill key functionality and benefits into core product messages.
Leverage messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, Voice of the Market surveys, and other thought leadership content.
Participate innewservice offeringlaunches by collaborating withprofessional services leadershipand organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensure launches are integrated with demand generation campaigns.
Develop customer references, testimonials, and case studies for external and internal use.
Leverage the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing andmaintainingmultiple sales enablement materials, including battle cards, collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs asidentified.
Lead Channel Marketing efforts.Serve as a liaison withHealthEdgechannel partners and their marketing teams.
Develop strategy and executeHealthEdgeLeadership Forum Annual Sponsorships, co-branding materials, joint case studies, andensurethe Partners page of theHealthEdgewebsite isup-to-date.
What you bring:
6-7+ years of relevant work experience in fields such asprofessional servicesoperations, professional servicesdelivery,technical marketing, consulting, training, or product marketing in a healthcare technology environment, ideally for the payer market segment
3+ years inProfessional Services,Product Marketing,or Channel Marketingwith experienceinB2Bfor a SaaS company,demonstratedtrack recordin crafting positioning and marketing content
Ability to navigate ahigh-growth, collaborative culture with a high degree of adaptability
ABachelor's degree in marketing, business, technology, orarelevant field of studies such as computer science OR relevant industry experience in marketing of technical products
BA/BS degree or equivalent experience, Marketing MBA preferred but notrequired
Master communicator who can distill complex, technical ideas into compelling messaging and collateral
Demonstrated ability in launching and growing innovative technology products
Strong writing, communication, presentation development, andstory-telling/delivery skills
Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations
Strong organizational and project management skills with a bias for action
Proficiencyinutilizingprocesses, Go-To-Market (GTM) templates, and project management tools tofacilitateeffective launches
Geographic Responsibility: ?While this role is based out of our office in Burlington, MA, you may live anywhere in the U.S.
Type of Employment: ?Full-time, permanent
Travel %:
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