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Product Marketing Specialist
4 months ago
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
As a part of our product marketing team, you will be a storyteller, building engaging messaging and technical content for internal and external audiences,
and providing go-to-market support for PTC’s portfolio of IOT and AR
solutions .You will also use your project management and communication skills to coordinate our annual launch plans. You will work closely with our
software product management, web, social media, customer marketing and field marketing teams
to help define our voice in the market and drive quality engagements with customers and prospects.
Specific responsibilities include:
Develop an understanding of the
IOT and AR industries , end-user pain points and PTC software capabilities
Refine messaging and positioning based on industry trends, solution enhancements, and customer feedback
Project manage the marketing activities associated with our annual launch cycle
Coordinate with our product management colleagues on the delivery of critical product information
Communicate this technical information in a manner appropriate for both internal stakeholders and external customers
Align with global sales and marketing colleagues to deliver localized content to meet regional sales goals
Assist in the marketing support of PTC’s bi-annual LiveWorx corporate event
Coordinate with
website and content creators
to generate a continuous flow of impactful marketing assets to drive
retention and expansion
opportunities
Align with
customer marketing and customer success colleagues to support renewals and other compelling events
The ideal candidate:
2+ years’ experience in a marketing role
Familiarity with B2B software marketing, including coordination between product management and downstream sales and marketing colleagues
Strong project management skills, priority-setting capability, and the ability to manage multiple projects in a fast-paced environment
Curious and detail oriented; you enjoy working with data, technology, software, and manufacturing
Self-starter, motivated and excited to roll up your sleeves
Excellent written and verbal communication skills
Inclusive, collaborative approach to working
Ability to build strong relationships with senior leadership
Experience and comfort with presenting to senior leadership, both within and outside of Marketing
Bachelor's degree in marketing, communications, or related field
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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