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Senior Marketing Manager

1 month ago

Temple, United States Wilsonart Full time
Description

Position at Wilsonart

Wilsonart in Temple, TX currently has an opening for a Senior Marketing Manager, Commercial.

Relocation is available for the right candidate.

At Wilsonart, we support employees in developing their skills and providing advancement opportunities:
  • Promotions and Transfers
  • Coaching and Mentoring
  • Training and Development
  • Educational reimbursement for you and your dependents.
At Wilsonart, we understand the importance of balance in your life. Therefore, we provide:
  • Holiday Pay
  • Generous Vacation time
SUMMARY

The Senior Marketing Manager's responsibility is to be the marketing expert in their area of responsibility (e.g.: commercial audiences and segments.). Ultimately accountable for all marketing activities, oversees the development and delivery of a fully integrated marketing strategy. Leads annual marketing plan & marcomm pipeline strategy, ideation, qualification, and development. Drives continuous marketing portfolio transformation through demand creation, space/trend identification, new brand/positioning development and segment diversification. The position will be responsible for delivering associated annual revenue and EBITDA targets.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Mission critical role to achieving the company's volume and profit growth targets by building deep and meaningful relationships/engagement with commercial audiences and segments, including a focus on sustainability, architecture and design trends
  • Requires extensive interactions, to include influencing and building partnerships, with senior leadership, marketing, sales leadership and customers
  • Development and implementation of the audience and segment marketing strategy
  • Direct creation and publication of all marketing materials in line with marketing plans
  • Manage and improve demand creation, lead generation, & measuring results
  • Creation and implementation of marketing strategy - including campaigns, events, digital marketing, and website
  • Working closely with the company's product management and sales teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Ensure that the marketing objectives are implemented by the marketing team and adopted by field as intended
  • Work closely with sales, marketing and design leadership to define marketing materials, programs, and quarterly/annual marketing plans
  • Translate technical details into benefits for the intended audience(s)
  • Manage email marketing and social media presence and direct programs to improve social media reputation and recognition
  • Developing and delivering marketing and communications strategies for the organization
  • Undertake continuous analysis of competitive environment and commercial trends
  • Control budgets and allocate resources among projects
  • Management of major national trade show event(s)
Scope and Impact:
  • Set strategic direction and ensure execution for quarterly and annual marketing plan
  • Develop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin and profitability
  • Develop, evolve, and refine market positioning
  • Build strategies based upon thoughtful commercial audience insights (e.g. architects, designers, fabricators, OEMs, etc.) thorough competitive and market analysis and a deep understanding of market
  • Share, learn and coach cross-functional teams on details of marketing initiatives
Research & Analysis:
  • Test critical assumptions around positioning, messaging, merchandising, and all marketing tools
  • Continuous refinement based on research and analysis of results found in market
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers (internal and external)
  • Analyze, recommend and lead marketing strategies relevant to the company's commercial success
  • Lead the analysis protocol - business case development, simulated test market, concept testing and tracking mechanisms
Communication Management (Internal & External Stakeholders):
  • Lead cross-functional projects across a number of parts of the business, including product management, IT, innovation, sales, media, revenue management, customers, and third-party agencies
  • Communicate and influence senior management, product management and sales regarding marketing strategies, plans and programs
QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Strong leadership orientation with a high work ethic and energy level.
  • High comfort with working in a highly ambiguous, fast-paced environment.
  • Strong understanding of customer and market dynamics.
  • Proven ability to develop and execute strategic marketing programs and supporting tactics
  • Excellent verbal and written communication skills.
  • Superior project management skills, ability to multi-task and work on tight timelines
  • Ability to quickly grasp complex business environment and concepts and express them clearly
  • Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes
  • Financial acumen that will enable results-driven marketing activities
EDUCATION and/or EXPERIENCE
  • Bachelor's degree in marketing, communications or related field
  • 4+ years of experience in the architecture/design, building products/industry or commercial/design industry with a focus on quarterly and annual marketing planning and commercial effectiveness.
  • Experience effectively working in a highly matrixed organization
  • Master's degree or MBA in marketing or business preferred
  • Familiarity with the building industry and products preferred
PHYSICAL DEMANDS / WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.
  • Frequent use of eye, hand, and finger coordination enabling the use of office machinery.
  • Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.


TRAVEL REQUIREMENTS

Ability to travel occasionally domestically and internationally

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Wilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.

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