Content Marketing Leader

1 week ago

King of Prussia, United States JM Search Full time
As a Content Marketing Leader at JM Search, you will be a core member of the Corporate Marketing Team that is responsible for planning, developing, and executing a comprehensive content strategy. Working closely with key partners across the firm, this individual will play a critical role in helping us drive brand awareness, internal enablement, customer retention / expansion, and conversion through the strategic use of content. Each JM Search employee is empowered to make decisions, share ideas, and shape the future of our firm, as well as your own individual career path. We take great pride in being the best at what we do, but we also care about having fun while we do it.

We have spent more than 40 years identifying, attracting, and retaining high-performing company builders within our own firm and understand how to scale without sacrificing culture. We care deeply about providing continuous development opportunities for each member of our team - from recent graduates to our managing partners - and believe by caring for our people, they in turn care for our clients.

Requirements

Roles and Responsibilities:

Content Strategy & Development:
  • Develop and execute a comprehensive content strategy that elevates our brand pillars / differentiators and is tailored to our target personas, Centers of Excellence, and core market segments.
  • Create engaging and digestible content themes to be distilled and delivered through various campaigns and channels, including white papers, surveys & reports, blog posts, infographics, social media, email marketing, website, webinars, and more.
  • Oversee entire content development process, partnering with both internal marketing resources, as well as external writing/design support resources as needed.
  • Be a brand ambassador and steward of best practices in messaging, grammar, writing, and style.
Voice of Client & Client Experience:
  • Collaborate with cross-functional team to develop a framework for collecting and leveraging "voice of the client" and leveraging client insight and feedback to inform future content themes and brand differentiators.
  • Develop scalable process for gathering client / candidate feedback and stories that can be translated into case studies, testimonials, and thought leadership content.
Process & Performance:
  • Help develop and implement standards, processes, and vendors/tools to drive greater efficiencies in how we work and operate as a lean and cross-functional team.
  • Measure and report on content performance, using data insights to drive optimization and continuous improvement.
  • Ensure content follows basic SEO best practices.
Qualifications & Experience:
  • Bachelor's degree in marketing, communications, or a related field.
  • Strong portfolio of published work that demonstrates exceptional content development capabilities within a B2B environment.
  • Proven experience in content strategy and development, including solid understanding of customer journey mapping and persona development.
  • A thinker and a doer mindset - excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats.
  • Strong project management skills with good organization and an eye for process development and improvement.
  • Understanding of common marketing tools, such as campaign automation tools (HubSpot experience strongly preferred), Google Analytics, and content management systems.
  • Excellent communication and teamwork abilities; demonstrated ability to engage and collaborate with stakeholders.
  • Strong analytical and data interpretation skills to improve content strategies.


We offer a comprehensive compensation and benefits package including a healthy 401(k) match, excellent health, vision, and dental benefits, and flexible working options. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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