Manager, Email/CRM Marketing

3 weeks ago

New York, United States Beauty By Imagination (bbi) Full time

Manager, Email/CRM Marketing

Beauty by Imagination

Hybrid

Position Overview

The Email/CRM Marketing Manager is responsible for leading the strategic planning, execution, and optimization of the lifecycle marketing funnel for multiple DTC haircare sites. As part of the BBI Ecommerce team, this role will work in lock-step with our digital marketing and brand stakeholders to create customer-centric, data-driven campaigns. With a rigorous test and learn approach, the EMM will drive significant increases to open rates, click-through rates, conversion rates and lifetime value via the delivery of highly effective and personalized email marketing campaigns.

The EMM will identify and own customer segmentation, campaign planning and marketing automation processes. They will create cross-channel campaigns leading with email but extending to SMS, site banners and social channels, and collaborate with Ecommerce leadership to research and integrate a strategic customer data platform. This role will also manage campaign creative development via internal or external design resources.

This role requires a combination of technical and creative skills, a deep understanding of ESP (Klaviyo) and CDP landscape, plus the ability to collaborate effectively with cross-functional teams to align campaigns with overall business objectives and improve customer engagement and retention.

Essential Job Duties & Responsibilities:

  • Develop and implement marketing plans for BBI sites across all CRM channels (email, SMS, site banners)
  • Create and execute lifecycle/marketing automation campaigns that drive key actions across the customer lifecycle.
  • Write creative briefs and supervise creative development of marketing assets across multiple channels and properties, ensuring campaigns are on-strategy, on-brand, and routed appropriately for approval.
  • Design, manage, and analyze A/B tests to improve conversion, retention, lifetime value (LTV) and other key performance indicators.
  • Manage the email & SMS marketing platform (Klaviyo), lead the design and implementation of advanced automation workflows, and troubleshoot technical issues.
  • Leverage data analytics and A/B testing to refine email & SMS campaigns, ensuring they are highly effective and continuously improving.
  • Lead implementation of customer data platform for all ecommerce brands.
  • Create targeted and personalized email & SMS campaigns based on advanced customer segmentation, behavior, and preferences.
  • Work closely with the Ecommerce and Digital Marketing teams to align the email campaign calendar with overall business objectives and brand strategy.
  • Monitor KPIs, including CTR, conversion, revenue attribution, file health, and provide performance reports to stakeholders.
  • Identify areas of opportunity and clearly articulate the optimizations to maximize our KPIs
  • Develop best practices to share with stakeholders across the organization.
  • Proactively manage and monitor email deliverability, including successful campaign deployment to the correct file size and send speed.
  • Provide strategic guidance on new and native features while constantly monitoring industry trends and best practices.
  • Identify ways to further enhance our marketing technology stack and implement new capabilities to automate and personalize.

Required Skills/Qualifications:

  • 7-10 years of demonstrated experience developing DTC lifecycle/CRM programs across multiple channels, including research, planning, execution, and performance analysis; subscription-based experience a plus.
  • Knowledgeable regarding all CRM channels (email, SMS, site banners), best practices, technologies, and industry trends.
  • Experience in marketing automation strategy with real-life examples of successful subscriber, revenue, and engagement growth at scale.
  • Highly data-driven and analytical with a test-and-learn demeanor and the ability to turn insights into actions to improve performance. Significant A/B test experience is a must.
  • Strong understanding of customer segmentation, behavior, and consumer insights.
  • Hands-on experience with Klaviyo & Shopify.
  • Proficiency in reducing email bounce and unsubscribe rates. Expertise in improving email deliverability and engagement rates.
  • Ability to collaborate with cross-functional teams.
  • Excellent critical thinking with creative solutions to overcome challenges and meet business requirements.
  • Excellent written communication and ecommerce copywriting skills.
  • Ability to identify better ways of working at scale through building new mechanisms and processes.
  • Strong collaborator who can work effectively within a matrixed organization to influence and drive results.

Company Benefits

Beauty By Imagination offers a VERY competitive benefits package including:

  • Medical, Dental, Vision benefits
  • 401K with Company Match
  • Very Generous Paid Leave of Absence/Time Off
  • Company-Paid Life Insurance and AD&D Insurance
  • Company-Paid Short-Term & Long-Term Disability Benefits
  • Flexible Fridays All Year Long

by Jobble

  • Email Marketing Manager

    14 hours ago

    New York, United States Optimize Partners Full time

    Email Marketing Manager Position Reporting Relationships Reports to Senior Director E-Commerce Position Overview One of the world's largest maternity retailers, is looking for someone to manage the execution of their email marketing initiatives that will drive key brand metrics. The Email Marketing Manager will execute digital marketing communications...

  • Marketing CRM Manager

    4 days ago

    New York, United States System One Holdings, LLC Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenko@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job location...

  • CRM Manager

    7 days ago

    New York, United States System One Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenkosystemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. contract duration 3 months, can be extended job location : Garment...

  • CRM Manager

    6 days ago

    New York, United States System One Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenko@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job...

  • CRM Manager

    4 days ago

    New York, United States System One Holdings, LLC Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenko@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. *** contract duration = 3+ months, can be extended *** job location...

  • CRM Manager

    6 days ago

    New York, NY, United States System One Full time

    com for an immediate consideration. contract duration = 3+ months, can be extended *** Garment District of Midtown Manhattan, New York City = New York, NY 10018 ( mostly in the office, 1-2 days a week from home ) CRM Manager: - Build and manage the overall CRM strategy for the Todd Snyder brand, including the implementation of leading...

  • CRM Manager

    6 days ago

    New York, NY, United States System One Full time

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: denis.potapenko@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly. ** contract duration = 3+ months, can be extended** job location :...

  • Email & Marketing Automation Manager

    4 days ago

    New York, United States System One Holdings, LLC Full time

    Email & Marketing Automation Manager Our Fortune 100 insurance client is looking for an Email & Marketing Automation Manager to join their team for a hybrid (in Bridgewater, NJ or NYC) contract role. In this role, you will be responsible for project managing and executing on multi-channel marketing automation and email programs to drive efficiency and...

  • Email Marketing Associate

    2 weeks ago

    New York, United States Adecco Full time

    Adecco Creative is partnering with one of the world’s largest luxury brands to recruit for an Email Marketing Associate. Candidates should have a minimum of 2-3 years of experience in email creation and deployment. This role will be ongoing contract and will be hybrid in Midtown Manhattan. Primary Purpose: The Fast Lane Associate plays an important role on...

  • Email Marketing Associate

    2 days ago

    New York, United States Adecco Full time

    Adecco Creative is partnering with one of the world’s largest luxury brands to recruit for an Email Marketing Associate. Candidates should have a minimum of 2-3 years of experience in email creation and deployment. This role will be ongoing contract and will be hybrid in Midtown Manhattan. Primary Purpose: The Fast Lane Associate plays an important role on...

  • Email Marketing Communications Specialist

    4 weeks ago

    New York, United States Scentsy Family Foundation Full time

    Description Scentsy is looking for an Email Marketing Communications Specialist to strategize and execute the company’s email marketing initiatives through managing the global marketing email program and supporting key Consultant communication channels to enhance audience visibility, boost conversion rates, and propel overall business growth. Click here to...

  • CRM Manager, Lifecycle

    6 hours ago

    New York, United States Solomon Page Full time

    Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week).Salary range of...

  • CRM Manager, Lifecycle

    2 hours ago

    New York, United States Solomon Page Full time

    Our client, a curated marketplace for Gourmet Food & Food Gifts, is looking for a CRM Manager Lifecycle. Manage the day-to-day operations of Marketing and CRM campaigns, overseeing their setup and execution across email, SMS, and Push channels for both B2C and B2B communications. This is a full-time role (hybrid in office 2-3 days / week).Salary range of...

  • CRM Manager, Lifecycle

    4 days ago

    New York, United States Goldbely Full time

    Goldbelly CRM Manager, Lifecycle We are looking for a CRM Manager to join our team. At Goldbelly, we believe in the emotional power of food. For many of us, food is a language of love. It's more than just nourishment. It's memories, it's connection, it's comfort. We understand how truly important our mission is. We are here to bring a smile to people's...

  • CRM Manager

    2 weeks ago

    New York, United States Guerlain Full time

    Job DescriptionJob DescriptionCompany DescriptionIt all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder created his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women.Since then, five successive...

  • CRM Manager, North America

    4 days ago

    New York, United States LVMH Fragrance Brands Full time

    Job Description Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.The CRM will support the North American business by enhancing and optimizing the relationship between Givenchy Beauty and its customers. This role will focus on analyzing, managing, and growing Givenchy Beauty’s customer...

  • CRM Manager, North America

    3 weeks ago

    New York County, New York, United States LVMH Fragrance Brands Full time

    Job Description The CRM will support the North American business by enhancing and optimizing the relationship between Givenchy Beauty and its customers. This role will focus on analyzing, managing, and growing Givenchy Beauty’s customer experience for our owned ecommerce, but also supporting the overall client journey for North America. CRM Strategy &...

  • Digital Marketing Manager

    6 hours ago

    New York, United States Createch - Creative + Tech Staffing Full time

    Client: Major media companyRole: Digital Marketing Manager (CRM)Duration: 8 month contractLocation: Remote (EST preferred)Rate: $60 - $70/hr DOEResponsibilities:Create and execute strategic user-led CRM programs.Develop engagement and customer communication strategies that continuously articulate and reinforce the product’s value and purpose to foster...

  • Marketing Manager

    1 month ago

    New York, United States The Marketing Search Full time

    Are you an experienced marketer with a knack for driving business growth? We're on the lookout for a talented individual to join our team and lead our global marketing and business development efforts. **About Us**: We're a leading firm specializing in artistic, functional, and sustainable architecture designs. With offices in major cities around the world,...

  • CRM Analyst, Global Marketing – Jewelry

    3 weeks ago

    New York, United States Harry Winston Full time

    Job SummaryThe Global CRM Analyst will report directly to the Global CRM Manager to oversee global data quality, deliver insightful monthly, quarterly, and annual reporting, and coordinate and develop strong CRM tools. They will support the Global CRM Manager in market management and coordination of 360° CRM Strategy, all CRM campaigns, and local market...