Home Care Field Marketing Specialist- Hudson Valley

7 days ago

Newburgh, United States Always Compassionate Health Full time

Always Compassionate Home Care provides the highest quality of community home-based services, combined with exceptional compassion and innovation to enhance each patient’s quality of life. By bringing together several of the top home health agencies in the state, we have become one of New York’s leading providers with strategically placed offices that serve thousands of clients every day.

Title: Home Care Field Marketing Specialist (Hudson Valley)

Compensation: Starting at $90,000

Description:

The Home Care Field Marketing Specialist will in promote Always Compassionate Healths home care services within Hudson Valley. The primary role is to develop and execute marketing strategies to increase ACHs brand awareness, generate leads, and ultimately drive business growth for the company. The position will focus on expanding private pay home care services in the Hudson Valley region.

***The position will be a combination of office and field/community-based work. The office is based in Newburgh, NY.

Responsibilities:

  • Conducting research to understand the local market trends, demographics, and competition to identify opportunities for growth in the private pay market.
  • Developing marketing plans and strategies tailored to the specific needs and preferences of the target audience
  • Building and maintaining relationships with healthcare professionals, community organizations, senior centers, hospitals, and other referral sources to generate referrals and leads
  • Organizing and participating in community events, health fairs, and seminars to promote the home care services and educate the public about the benefits of home care
  • Utilizing online channels such as social media, email marketing, and website optimization to reach and engage with potential clients and referral sources
  • Building rapport with clients and their families, addressing their concerns, and ensuring a positive experience with the home care services
  • Monitoring the effectiveness of marketing campaigns, tracking leads and conversions, and providing regular reports to management on key performance metrics

Requirements:

  • Bachelors Degree in business, marketing, or healthcare-related field
  • Experience with healthcare sales and/or business development
  • Experience in the home care industry required
  • Prior experience navigating the intake/admissions in home care (LHCSA experience preferred)
  • Demonstated knowledge of DOH rules and regulations/insurance verification processes
  • History of developing and and maintaining relationships with community partners and referral sources

Benefits:

  • Health insurance
  • Vision/Dental coverage
  • 401K
  • Short term disability
  • Generous PTO

Always Compassionate Health provides equal opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, status as a parent, national origin, age, disability (physical or mental), family medical history or genetic information, political affiliation, military service, or any other non-merit based factors protected federal, state, or local law. All employment-related decisions are based solely on relevant criteria including experience and suitability.

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