Marketing Analyst, Partnerships

7 days ago

New York, United States Eight Sleep Full time

Eight Sleep is the world's first sleep fitness company. Our mission is to fuel human potential through optimal sleep. We use innovative technology, detailed design, and proven science and data to personalize and improve each night for everybody-changing the way people sleep forever and for the better.

Backed by leading Silicon Valley investors, we have been recognized as one of Fast Company's Most Innovative Companies in 2018, 2022 and 2023.

Our temperature-regulated technology, the Pod, is an absolute game changer, improving people's health and happiness by changing the way they sleep. The Pod was also recognized two years in a row by TIME's "Best Inventions of the Year." It is available for purchase in North America (the United States and Canada) and throughout the United Kingdom, Europe (Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Denmark) and Australia via eightsleep.com. We're excited by the success of the Pod to date and still have a long way to go toward achieving our mission.

That's why we are hiring a Marketing Analyst, Partnerships to help support the management and expansion of our acquisition channel strategy.

You'll assist with the end to end implementation of discovery, outreach, and onboarding of new Podcast and Influencer partners to further expand the brand's profile in a way that drives the business forward.

This is a crucial role in translating the company's mission by activating the brand values through key partners that can reach our desired audiences. You'll report directly to the Director of Performance Marketing, and work remotely or in our NYC office (Flatiron) if you are local.

How you'll contribute

First and foremost, we are a mission-driven company, so passion for what we do and our mission is key. At a high level, the role ecompasses the following areas:

  • Identify changes to KPI's (sales, orders, CAC, etc.) by partner and make recommendations for improved performance
  • Leverage data analytics tools and skills (IE: Google Sheets, Looker, SQL) to wrangle large data sets and turn them into partner insights
  • Assist in managing and expanding our new Podcast and Influencer partners through identifying, onboarding, and setting our partners up for long term success with the brand.
  • Maintain and track new Podcast and Influencer partnerships - setting up initial agreements, educating on usage and benefits, tracking placements, and post-campaign analysis.
  • Identify and recommend top performing partners that will elevate into our core workflow, ensuring the necessary pipeline transition.
  • Contribute to the test planning goals through partner optimization and ownership.
  • Support reporting and optimization of the paid partnerships portfolio, by diving deep on relevant growth metrics that drive acquisition and CAC goals.
  • Lead and support other strategic projects and initiatives to support the performance team in working with the creator economy.
What you need to succeed
  • You are interested in the health and wellness space, particularly in sleep.
  • 2+ years experience in performance/growth marketing, consulting/finance, or marketing analytics.
  • Comfortable leveraging large amounts of data to drive decisions and passionate for continuous testing and optimization.
  • Prior experience working in the Podcast and Influencer industry is not a requirement, but it is a plus. We are looking for someone with analytical rigor who is interested in growing into a career of growth marketing.
  • Comfortable working with and maintaining relationships with outside agencies, vendors, and network partners.
  • Comfortable managing multiple work streams simultaneously.
  • You are able to identify and communicate the opportunities and risks for the channels.
Bonus points for
  • Prior management of an in-house partnership program where you used data to improve performance.
Why you'll love Eight Sleep:
  • We're a tight-knit, passionate team that's working to impact people's lives by improving the way they sleep
  • Work alongside an award-winning team of marketers, creatives and engineers from diverse backgrounds
  • Opportunity to play a defining role in the future of Eight Sleep and the sleep fitness category
  • Leadership is committed to employees' wellness and career development
  • You'll get a better night sleep every night; all full-time employees receive the Pod
  • Flexible PTO
  • 100% employer contribution for medical/dental/vision insurance
  • Distributed workforce with offices in NY and SF
  • Role ownership, and uncapped growth opportunities

At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Please note: The listed compensation range is reflective of candidates residing in the state of New York. Market compensation rates for candidates located outside of the area may vary.

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