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Marketing Analyst

3 months ago

New York, New York, United States Collabera Full time

Client:
Manufacturing Industry

Title:
Marketing Insights Analyst

Location:
New York, NY

Duration: 10 Months

Job Description:
Insights Analyst, Marketing Research

The Insights Analyst provides support to the Marketing Insights Team in the execution of Market Research initiatives, the results of which will drive Brand, Product, Advertising, Marketing and Customer Program strategy for growing Commercial business.

The Insights Analyst is responsible for assisting the various functions across with marketing research, consumer and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing.

This role is focused on conducting marketing research and analysis by leveraging company tools or through managing vendor relationships.

The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy.

This person is a listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans.

Marketing research experience is preferred.

Market Research

Supports the delivery of end-to-end research, from requirements gathering to study launch and results delivery
Partners with senior Insights resources and outside vendors to conduct relevant market research projects
Programs questionnaires and conducts analysis within Qualtrics
Conducts and analyzes qualitative focus groups and interviews as needed
Presents research findings to business owners, as well as senior management, to give insight on our business
Supports research needs on request for Commercial focused areas including but not limited to Products, Programs, Services and Events for Contractors, Architects, Specifiers, Building Envelope Consultants, Property Managers and Distributors
Partners with the channel marketing team, marketing services and legal to launch surveys to our customer database
Supports User Experience testing/research
Collaborates with Insights Team to bring projects to completion

Level Based Competencies:
Level Based Competencies are to be designated based on job level and content.
Excellent Communicator (both written and verbal)
Aligning performance with success
Business acumen
Strong work ethic
Building partnerships
Managing conflict
Stress tolerance

Technical knowledge/skills (entry, intermediate, advanced)

Experience with Excel (advanced), Suite (advanced).
Experience with Qualtrics or other online survey tools (intermediate).
Experience in Marketing (intermediate).
Experience conducting analysis and sharing actionable insights (intermediate).

General knowledge/skills (entry, intermediate, advanced)

Strong communication skills (intermediate).
Demonstrated project management skills and ability to effectively manage a large workload (intermediate).
Demonstrated ability to manage multiple projects simultaneously (advanced).
Time management skills (advanced).
Interpersonal skills, able to effectively communicate/coordinate plans with other departments and major customers (advanced).
Logical and methodical approach to problem solving (intermediate).
Financial acumen (entry).
Self-starter willing to do what it takes and multi-task to get results and meet deadlines (advanced).

Demonstrated ability to be a great team member and leader including ability to work well in a team environment with all levels of the organization (intermediate).

Optimistic/ Positive attitude with proven ability to handle challenges and overcome obstacles.
Intellectually curious.
Analytical mindset.
Experience or technical knowledge of the AEC industry (preferred).

Education/Experience:
Bachelor's Degree mandatory; preferred degree in Marketing, General Management, Psychology, Finance, Accounting, Economics, Architecture/Engineering, or Sustainability.

Certifications through N/ng, Burke, or other institutions/organizations will also be considered in lieu of a degree with appropriate experience.

College graduates or professionals with 3-5 years of experience in marketing research or marketing insights.