Senior Product Marketing Manager
3 weeks ago
Role summary
We are looking for a skilled Product Marketing Manager to join our team and lead the development and implementation of our sales-led growth (SLG) and product-led growth strategies (PLG). The ideal candidate will be responsible for developing and executing marketing strategies that drive growth for our products.
You must be based in and authorized to work in the US.
Responsibilities:
Develop and execute a product marketing strategy that aligns with both enterprise SLG and PLG approaches
Work closely with the product management team to understand and communicate product features, benefits, and value proposition
Collaborate with the sales and marketing teams to develop and execute product messaging, positioning, and go-to-market strategies
Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies
Develop and implement customer acquisition and retention strategies that support our growth models
Drive customer engagement and adoption through targeted marketing campaigns, messaging, and customer education programs
Measure and report on key performance indicators related to pipeline growth, including user acquisition, activation, retention, and expansion
Qualifications:
Bachelor's or Master’s degree in Marketing, Business, or related field
What we’re looking for:
Experience in IoT/OT cybersecurity including: software security, supply chain security, AppSec, and/or SBOM
Simplify complex technologies into easy-to-understand and easy-to-break down concepts and value proposition messages
Proven experience in product marketing, including driving growth through a product-led approach
Strong analytical skills and ability to leverage data to inform marketing decisions
Experience working with cross-functional teams, including product management, sales, and customer success
Excellent communication and presentation skills
Familiarity with marketing automation and analytics tools
Demonstrated ability to drive results in a fast-paced, dynamic environment
It’s a plus if you also have:
Previous experience in management-level roles building teams
MBA or equivalent BA/BS in business, marketing or technical field
Experience presenting thought leadership content at conferences
Experience building and implementing a PLG strategy
Embedded device cybersecurity marketing experience
Success path
30-Days:
Familiarize yourself with the company's product portfolio and understand the existing marketing strategies
Build relationships with the product management team and gain insights into the product roadmap
Conduct a thorough analysis of the competitive landscape and customer personas to inform product marketing strategies
60-Days:
Develop a comprehensive product marketing strategy that aligns with the product-led growth approach
Collaborate with the sales and marketing teams to create product messaging and positioning that resonates with target customers
Initiate the implementation of targeted marketing campaigns to drive user acquisition and activation
90-Days:
Measure and report on key performance indicators related to the product-led growth model, including user acquisition, activation, retention, and expansion
Optimize and refine product marketing strategies based on insights gathered from the initial marketing campaigns
Drive customer engagement and adoption through customer education programs and initiatives to support the product-led growth strategy
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