Content & Social Media Supervisor

Position Summary: The Content & Social Media Supervisor is responsible for leading and managing Jackson's Content & Social Media Department, while also providing social media content development and execution services to Jackson clients. They and their team bring our clients' brands to life on social media platforms through creative content development and tactical social media executions. The Content & Social Media Supervisor develops social media strategies to support the business objectives of our clients and directs the creation of content (visual and written) for social media. They are an expert on social media algorithms and platforms, and knows what content will resonate with followers. They know how to create written and visual content that is engaging but remains authentic to the brands we represent online. In addition to leading a team in this endeavor, the Content & Social Media Supervisor will be hands on for key agency clients, providing oversight and quality control of the team's output and engaging in executional tasks as needed, depending on team bandwidth and workload.General Purpose: Lead the social media team, provide social media strategies and content, deploy social media plans and tactics, and participate in broader Jackson initiatives.Essential Functions:LeadershipDemonstrates confidence, authority, and level-headed decision-making as Jackson's leadership voice on social mediaStays abreast of social media trends, and actively communicates and makes application of these trends within Jackson, within our clients' businesses and within new business opportunitiesManages a team of social media professionals and fosters teamwork, respect and a constructive work environmentProvides team leadership that rewards productivity, client performance/satisfaction and servant leadershipProvides a model of project/team leadership (i.e. prepared, pro-active, thorough, accurate, fair, balanced and a willingness to do whatever is required) Creates a working environment that encourages and supports a positive mindset about the work as well as the clients and Jackson staff-members involved Ensures direct reports are following all procedures: financial, workflow/process, operational and client-relatedSocial Media Content & StrategyDevelops and executes social media plans, and ensures the team follows approved planDevelops strategies for and manages all project work that supports and ties to annual social media plans, along with overall brand positioning and key messaging Develops content to support social media executions, including written copy and visual imageryMinor editing/formatting of visual imagery and video content for social media Provides direction/shot lists to Creative Team, as needed, for large-scale creative content development (long form video, highly skilled graphic design work)Deploys content on social platforms, either natively or utilizing 3rd party toolsSocial media monitoring/listeningEngagement with social media followersCreates and interprets analytics to support social media and content recommendations Oversees project management and day-to-day activities for all social media clientsEngages clients for input and approval at key stages of plans, content calendars, copy, layouts, etc. Knowledge of Clients, Their Business and IndustryDevelops knowledge and actively seeks current information about clients' organizations, products, services, markets, consumers, industry trends and distribution networksUnderstands and effectively communications the clients' brand tone and personality through written and visual social media content and deploymentsDevelops broad expertise and knowledge of our clients' industriesFiduciary ResponsibilitiesAssumes and manages fiscal responsibility for client social media budgets Monitors social media job costs and grows overall profitability Works with Account Team to manage billing, forecasting and cancelled costs for social media clients Enters daily record of billable time in accounting software Assures that estimates are completed for all social media jobsKnowledge/Skills/AbilitiesRequired:Bachelor's degree required, preferably in Marketing, Communications, Journalism, or other related field5 to 7 years of social media strategy and social media management experience, preferably in an agency environmentExperience developing content for B2B and B2C audiences Experience managing social media for national or regional brandsKnowledge and technical proficiency of social media platforms and capabilitiesAbility to capture and develop content via photography and videographyExperience with social media metrics tracking and reporting Keen attention to detail, particularly when working with numbers, metrics, and analyticsStrong writing skills Basic graphic design skills (specific to social media executions)Basic video editing skills (specific to social media executions)Ability to work efficiently under stressWillingness to be on-call outside of normal business hours as social media needs warrantExcellent, pro-active interpersonal and communication skills (written and verbal)Strong time management, organizational and critical thinking skills Ability to problem solve and think critically - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems Able to follow direction and work with minimal supervisionAbility to read and comprehend instruction and correspondenceAbility to effectively present information in one-on-one and small group situations to clients and other associates of the organizationBasic computer skills, including proficiency in MS Outlook, Word, Excel, and PowerPointProactive, resourceful, quick learner, multitasker, strong team player with a strong work ethicCommitment to Jackson company values: uncommon creativity, uncommon collaboration, and the golden rulePreferred:2-4 Years management experience5+ years agency experienceExperience with Sprout Social, Meltwater and Klear social media toolsExperience with national or large regional brandsMotorsports, automotive and outdoor lifestyle industry experienceTravel:Occasional, 10 - 25%Reporting to this Position:Social Media StrategistContent Manager