Principal Analyst, Sales Analytics and Reporting

2 weeks ago


Addison, United States CarOffer Full time

CarOffer, a CarGurus company, is seeking a highly skilled and experienced

Senior Revenue Analyst

to join our Sales Operations Team. The

Senior Revenue Analyst

will play a critical role in analyzing data, identifying trends, and providing actionable insights to drive revenue optimization strategies across our Sales, Sales Operations, Marketing, and Customer Success departments. This position offers an exciting opportunity to contribute to the success of our organization by leveraging data-driven approaches to enhance revenue performance, while fostering a culture of high collaboration within a team structure.

What You'll Do: Collaboration with Sales Organization: Partnering closely with the sales organization, including regional teams, to analyze data and provide actionable insights. High collaboration with the sales team is essential for driving revenue optimization strategies Collaboration with BI and Data Engineering:

Collaborate with Data Engineering to design enriched data sets for analysis. Work closely with Business Intelligence (BI) to ensure efficient and optimized reporting for stakeholders. Analysis:

Sales - Analyze Sales team performance by performance managers and account executives, focusing on key metrics such as sales targets, conversion rates, and revenue generated. Marketing - Analyze marketing campaign efficiency ROI and revenue attribution, identifying the impact of marketing initiatives on revenue generation. Customer Success- Analyze customer success metrics including retention rates, customer support interactions, customer experience feedback, and onboarding effectiveness. Sales Enablement - Analyze sales enablement initiatives such as sales training effectiveness, sales strategy alignment, and pricing optimization. Partnering with FP&A and Product Teams:

Work collaboratively with Product teams to analyze customer feedback, market trends, and product performance data to inform revenue strategy decisions. Partner with FP&A (Financial Planning and Analysis) teams to ensure alignment between revenue forecasts, financial planning, and budgeting processes. Provide recommendations for pricing adjustments, promotional campaigns, and sales incentives based on data-driven insights. Proactively identify risks and opportunities related to revenue performance and develop mitigation strategies. Stay abreast of industry trends, competitive dynamics, and market changes to inform revenue strategy decisions. Who You Are:

Bachelor's degree in Business Administration, Finance, Economics, Business Analytics, or a related field. Master's degree preferred. 3 years of experience in a data-focused analyst role. Preferably revenue analysis, sales operations, or related roles within tech industry. Experience with HubSpot CRM or similar customer relationship management systems. Proficiency in statistical analysis tools and techniques, such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI). Strong analytical skills with the ability to interpret complex data sets and generate actionable insights. Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to non-technical stakeholders. Proven track record of collaborating cross-functionally and driving revenue optimization initiatives. Detail-oriented mindset with a commitment to accuracy and data integrity. Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business priorities. Experience with Netsuite or similar enterprise resource planning (ERP) systems (nice to have).

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