Strategic Marketing Director

4 weeks ago


Lancaster, United States Marketing Deluxe Full time

Scheffey is seeking a team member to provide leadership over the strategic marketing for a specified group of clients and all of the projects to maintain strong relationships, provide effective marketing programs and sales tools, and deliver valuable service. Our clients love working with Scheffey because our first priority is to listen. We ask a lot of questions and see things that others don’t. Our intention is to reach a deep understanding of our clients’ businesses. You will enjoy working at Scheffey because you are able to collaborate with our in-house experts in marketing, media buying, digital marketing, social media, website development, public relations, and creative. In this position, you will have the opportunity to connect with clients and our team of specialists to provide results-driven service. Below are more details on our ideal team member. Responsibilities will include, but are not limited to: Lead/manage the strategic marketing for a specified group of clients Provide marketing counsel by maintaining a strategic vision for each client Lead client planning meetings Develop integrated marketing plans Leverage business relationships to bolster the firm’s new business efforts Present/sell plans and services to clients and new business prospects Lead/manage multiple programs, projects, and tasks with support from the other team members Develop/manage strategy briefs, creative briefs, project briefs, and/or client reports Effectively communicate marketing plan status to clients Manage the accuracy of client content and brand attributes used in projects Provide proactive, responsive, and thoughtful service to clients Maintain awareness of clients’ businesses, competition, and industry Identify new marketing opportunities for clients’ businesses Approve project invoicing, manage the clients’ budgets, and be able to communicate status throughout the year Continually keep aware of general business news and marketing trends

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