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Marketing Specialist

4 months ago

Chicago, United States Snap-on Full time

Overview: This position is responsible for assisting in the development, planning, and coordination of our marketing communication initiatives for the brands we are responsible for and support, with a primary focus on content creation to support communications for print, web, social, and e-mail communications strategies. Additionally, this position will be responsible for leading projects as deemed necessary. Responsibilities: Develop, monitor, and maintain, as well as write and update content contained on all the business units' websites/portals and social channels we support. In coordination with the global marketing team, assist in managing the Snap-on Diagnostics Websites and the web authoring process for content management. Assist in developing Marketing materials for diagnostic tools and software. Assist with the introduction of marketing materials and electronic marketing vehicles, including Internet and other digital forms of communication. Provide creative support through writing, editing, and proofreading content for marketing collateral. Develop and design pieces for various marketing campaigns and ongoing promotions, including direct mail pieces, e-marketing, presentations, posters, handouts, promotional specialties, etc. Manage content for external and internal newsletters and provide internal marketing communications support on a global level to ensure broad implementation of brand strategies. Provide input on the global web strategy in terms of research and ongoing support. Coordinate projects with outside vendors and agencies to assure the quality of work, reliability of delivery within schedule. Work Environment: Snap-on office based, with some travel requirements. Qualifications and Skills: Minimum 3 years’ experience in a marketing/web/social-specific role. Fundamental understanding of marketing. Solid skills in all Microsoft Office products: Excel, PowerPoint, Word, SharePoint. Good knowledge of InDesign or Illustrator, plus photo-editing software such as Photoshop. Strong background in content creation and familiarity with design tools and project management programs used to support those efforts. Strong organization and prioritization skills. Proficiency with Google Analytics and web analysis tools. Experience of working with a content management system, marketing, and social automation tools. Strong project management skills and experience of coordinating multiple projects with multiple stakeholders. Ability to work well in a fast-paced, collaborative environment. Key Competencies: Excellent interpersonal skills. Ability to manage multiple projects with a high degree of proficiency. Ability to interface with all levels of organizations to accomplish tasks. Sense of urgency.

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