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Marketing Manager
2 months ago
Retail marketing managers lead the retail marketing team in developing promotional campaigns to enhance the products' brand images to the market and reach the target audience. They also handle the budget and resource allocation for the project plans and ensure that the outputs meet the quality standards and deadlines.
Description
**Job Overview:**
As a Marketing Manager at JULIUS RYAN CLOTHING, you will be responsible for leading our marketing team in developing and executing promotional campaigns to enhance our brand image and reach our target audience. You will oversee budget and resource allocation for project plans, ensuring that all outputs meet quality standards and deadlines.
**Responsibilities:**
Lead the CRM lifecycle from purchase to service.
Manage store signage program including design, custom options and co-op incentives.
Lead cross-platform rebranding with aesthetic continuity, fresh content and increase video use.
Lead internal recognition of how RMD is complimentary but additive to more traditional functions within CPG manufacturing.
Implement logistics and manufacturing solutions, manage product assortment, pricing and proprietary packaging.
Determine directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.
Used Nielsen to understand market trends and make category recommendations.
Utilize Nielsen data to develop retail sales selling platform to profitably increase sales and grow the overall electric shave category.
Lead staff in CRM activities and weekly reporting of sales analytics.
Create websites and landing pages including meta data to improve SEO optimization.
Execute strategic planning and product management for all CPG in retail distribution.
Cash handling daily procedures and POS operations are being follow and are accurate.
Work closely with external agencies to develop compelling POS, displays and account specific promotional materials.
Work closely with national accounts team to report and measure monthly/quarterly KPI goals for retail chain stores.
Influence and drive qualitative & quantitative execution for sales management against supplier KPI's and depletion goals.
**Requirements:**
- Bachelor's degree in Marketing, Business, or related field
- Proven experience as a Marketing Manager or similar role
- Strong leadership and project management skills
- Excellent communication and interpersonal abilities
- In-depth knowledge of marketing principles and best practices
- Ability to analyze data and make data-driven decisions
At JULIUS RYAN, we are committed to creating an inclusive and diverse work environment. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We also adhere to the regulation that prohibits inquiring about an applicant's criminal background.
If you are passionate about marketing and have a strong track record of success in developing and implementing marketing strategies, we would love to have you on our team. Apply now to join us in our mission to drive growth and success for JULIUS RYAN.
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