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Director of Marketing
2 months ago
Description
Hamilton Health Box (HHB) is a rapidly growing private equity-backed healthcare startup operating hybrid telemedicine-enabled primary care clinics for small and medium businesses and rural markets across the country. Our goal is to find high potential individuals to drive a high-touch, low-cost healthcare experience for all of our patients and clients.
Position Summary
Reports to the Chief Operations Officer and directs the development and implementation for all aspects of marketing & communication—planning, analysis, development, implementation, evaluation, and management of short- and long-term activities for Hamilton Health Box. This position plays a key leadership role in marketing strategy, research, media buying, identity, brand positioning, reputation management, creative content, marketing communications, advertising, collateral oversight and promotion as well as managing a number of agency, vendor, and business partner relationships. This position ensures that the marketing strategies align with the mission, values, strategies, goals, and objectives at the corporate, regional, and local levels. The Director of Marketing must use a high degree of collaboration and thought leadership to partner with senior executives to ensure marketing and communications efforts are complementary, aligned, coordinated and seamless to all diverse audiences.
Duties & Responsibilities
Works collaboratively with senior executive leaders to integrate marketing and communications activities—traditional and digital—to ensure marketing and communications strategies and tactical plans are aligned across the organization.
Marketing Strategy
· Builds a marketing program that aligns with the achievement of growth strategies.
· Leads in strategic marketing planning and in the development, implementation, and evaluation of marketing plans and brand and demand generation activities that achieve business and customer objectives.
· Actively participates in business development and key operational meetings with key stakeholders.
· Provides project management support for development, production, placement, and distribution of marketing communications tactics and content.
· Projects future needs and initiates best practices to meet those needs.
· Develops and reviews policies and procedures to guide and support the provision of services and to meet productivity plans.
· Ensures marketing operations comply with applicable regulatory and accreditation standards and legal requirements governing providers and marketing activities.
Analysis/Research
· Conducts, analyzes and interprets market segments, industry, and market trends.
· Monitors and analyzes marketing practices, systems, and performance metrics.
· Continually seeks market intelligence on traditional and non-traditional competitors to inform market planning and ensure differentiation.
· Leads strategic brand planning, research, and analysis to develop and evolve a comprehensive and measurable brand positioning strategy.
· Effectively adopts, adapts, and uses data and evolving marketing technologies such as CRM, measurement dashboards, focused KPIs, marketing automation, and more to inform strategy and optimize plans and programs.
· Leverages market research, business plans, operations, and market data to develop marketing strategies to support business goals for growth and revenue.
· Monitors, measures, and reports multi-dimensional marketing program outcomes and return on investment for all marketing activities.
Marketing Communications
· Accountable for integrated marketing and marketing communications activities that drive customer acquisition, retention, engagement, and satisfaction for the company and core lines of business.
· Strives to lead in creating leading-edge, exciting, engaging, and effective marketing communications, branding, campaigns, events, referral and sales support and marketing efforts.
· Leads the development of creative, branding, and messaging and partners with the senior executive leadership to create effective content strategy across traditional and digital channels that showcase, differentiate and build interest, loyalty, and access to Hamilton Health Box’s lines of business.
Branding
· Serves as chief steward of branding, corporate identity, brand equity, reputation management, messaging, and positioning.
· Ensures branding is consistent, compelling, and differentiated across all internal and external touchpoints and understood across the enterprise with intention of creating a brand culture and brand ambassadors serving at all levels of the organization.
· Recommends, implements, and manages brand identity, brand architecture, and naming conventions across the services portfolio.
· Ensures brand standards and guidelines are followed company wide.
· Manages development, production, distribution, monitoring, and management of branded content (both external and internal).
· Ensures consistency in brand voice, messaging, style and experience across all earned and paid media, campaigns, and branded content.
· Furthers the position of Hamilton Health Box as the nation’s value-based primary care microclinic leader.
Lines of Business
· Identifies, prioritizes, and collaborates with senior executive leadership to create multi-channel marketing strategies to position and advance services across all lines of business.
· Develops, implements, supports, and evaluates growth strategies and tactics in client, partner, and patient acquisition, retention, and satisfaction.
· Collaborates with internal stakeholders to support client and patient acquisition strategies that include marketing efforts to reach and connect with markets, potential clients, and patients.
· Creates optimal channel strategies that include data-driven, digital marketing tactics to engage and acquire new clients and patients.
Collaboration
· Integrates digital, social, video, and traditional marketing channels to ensure unified marketing efforts that align with the organization’s strategic goals.
· Apprises Chief Operating Officer and senior leadership of issues and events in a timely and appropriate manner.
· Provides strategic counsel to senior leadership, market leadership, and partner organizations.
· Works together with marketing colleagues in partner organizations including medical groups, health plans, health systems, provider organizations, employers, government and elected officials, community organizations and other key entities on marketing and promotional partnerships and opportunities.
· Ensures marketing strategy bolsters employee recruiting and other human resources efforts to ensure high quality talent is aware of growth opportunities within the company.
Administrative
· Oversees day-to-day activities of the marketing function, including budgeting, planning, prioritization, ROI, measurement, and optimization to support strategies.
· Establishes and implements systems, processes, and procedures necessary for effective marketing operations throughout the customer lifecycle.
· Develops, manages, and provides oversight for outsourced business partners and vendors including consultants, agencies, freelancers, designers, etc. to ensure adherence to brand standards, budget and compliance with project specifications.
· Travel (approximately 10%).
· Other duties as assigned.
Requirements
Education & Experience
· Bachelor's degree in business, marketing, or related field is required and 5+ years of experience leading all aspects of marketing and communications.
· Master’s degree in business or related field is strongly preferred.
· Experience providing direct supervision to employees and managing vendor relationships.
· Experience in healthcare or similar healthcare-adjacent fields highly desired, especially value-based primary care experience.
· Experience in a startup or rapid growth environment highly desired.
Required Skills & Abilities
· Substantial experience and knowledge of current and future trends in marketing and brand planning, strategy and execution; positioning and reputation management; data, analytics, CRM and marketing technology; customer segmentation; and diversity, equity and inclusion initiatives.
· Extensive experience in media placement and buying, audience segmentation, brand identity development, quantitative and qualitative research, budgeting and operations required.
· Understanding and knowledge of web, digital marketing, and social media.
· Advanced understanding of industry data elements and business management.
· Advanced proficiency in analytical and statistical tools to analyze and interpret data including Microsoft Word, Access, Excel, and PowerPoint software.
· Strategic thinker with in-depth analytical skills and continuous attention to detail.
· Demonstrated expertise in multi-cultural, multi-lingual marketing (including but not limited to disabled, Hispanic, Asian Pacific and African American).
· Manages multiple projects simultaneously in a timely and accurate manner and works independently in a fast-paced environment.
· Demonstrates commitment to embodying our culture in all internal and external customer interactions.
· Superior verbal and written communication skills, with outstanding presentation skills.
· Excellent interpersonal and negotiation skills.
· Excellent organizational skills and attention to detail.
· Proven ability to collaborate with cross-functional teams.
· Excellent time management skills with a proven ability to meet deadlines.
· Strong supervisory and leadership skills with direct supervision experience.
· Ability to adapt to the needs of the organization and employees.
· Ability to prioritize tasks and to delegate them when appropriate.
· Entrepreneurial spirit with ability to thrive in a dynamic and changing environment.
Benefits:
Dental insurance
Health insurance
Vision Insurance
Life Insurance
Short & Long Term Disability
Paid sick time
Paid vacation
Travel reimbursement
On Demand Payments - access to earned wages prior to pay day
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