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Social Media Manager

2 months ago

Danbury, United States LesserEvil Brand Snack Co. Full time

Summary

LesserEvil is an innovative, healthy-snacks brand. We are hiring a Social Media Manager to work on-site at our Danbury, CT office.

In this position, you will be an integral member of our collaborative brand team, focusing on content management across our digital touchpoints and community development. A successful candidate for this role has had experience owning content strategy and creation with an innate sense of playfulness and a passion for delivering dynamic ideas that engage our audience.

This individual will report to the Brand Manager.

Note: We are willing to train the right candidate. Please reach out if you think you can add value to our team with a different background than indicated on this posting

Role/Responsibilities

Content Management:

  • Ownership of the Content Calendar from planning through execution against marketing content calendar by writing all copy, scheduling & publishing posts, and verifying content launches across social media platforms
  • Bring the brands voice to life through content creation by identifying and executing on content strategies that add value and entertainment to primary social platforms
  • Continually raise the bar on creativity by writing fresh captions that connect to our audience with a focus on driving action and product trial
  • Willingness to participate in video creation both in-front of and behind camera
  • Have in-depth knowledge of existing social media best practices across both paid and organic (Meta, TikTok, YouTube, Pinterest, etc) as well as a stay up to date on emerging platforms
  • High attention to detail and representation of brand across social channels
  • Stay up to date on appropriate style guidelines and brand voice for consistency in messaging
  • Research, edit and proof work to ensure high editorial standards are met across all content outputs
  • Adhere to external partner brand guidelines during larger partnership executions

Community Engagement:

  • Develop & foster brand love through targeted, one-on-one consumer interactions across all digital touchpoints.
  • Monitor all channels (reviewing inbox, responding to comments, etc.) and respond to the community within reasonable time frame
  • Proactively engage with thought-leadership social media accounts - both influencers and leading businesses - in order to build partnerships and uncover possibilities for future collaborations
  • Research audience preferences and discover current trends
  • Assists with customer service coverage as needed

Reporting:

  • Work closely with customer service + R&D team to report and resolve any customer service related issues
  • Manage community interactions and work closely with brand team to ensure consistency of messaging
  • Create and report to sales leadership a review of social and paid medial channel performance on a quarterly basis
  • Track customer input and recommendations on product lines

Team Support:

  • Assist in paid social media content creation working hand-in-hand with the Design Team to develop high-performing ads. Manage delivery of these assets to external agency partners.
  • Utilizing a continuous improvement mindset by recommending improvements to processes and procedures
  • Performs other related duties as assigned and special projects as designated

Qualifications

  • Bachelors Degree in Marketing, Creative Writing, English, Communications or Social Media preferred. Equivalent work experience also accepted.
  • 2-4 years experience managing social media marketing or content development for a brand, CPG industry preferred
  • Experience working with digital management tools such as Dash Hudson, Zendesk, Asana, etc.
  • Must have a passion for all things social media
  • Proficiency with video and photo editing tools and digital media formats
  • Strong ability to produce and film quick social videos
  • Comfortable appearing/acting in videos as needed
  • Ability to understand historical, current and future trends in the digital media space
  • Fluent in the culture of social media strategy
  • Detail-oriented approach with ability to work under pressure to meet deadlines
  • An insatiable sense of curiosity, and love for rolling up your sleeves and getting to work
  • Ability to work well both in teams and independently
  • Ability to balance multiple projects simultaneously in a fast-paced, ever-changing environment while retaining a sense of urgency when responding to customers
  • Positive attitude and excitement for growing LesserEvils overall brand
  • Be sure to include your portfolio, reel, and links to social media channels you have managed

Eligibility Requirements

  • Must be authorized to work in the United States
  • Must be willing to work in Danbury, CT full time
  • Must have a reliable vehicle as daily trips between factory, warehouse, and office may be necessary

Benefits

  • 18 Days of PTO (prorated during your first year based on start date) + 5 Paid Holidays
  • Medical, Dental, Vision, Dependent Care FSA, 401k and Life insurance options after a 90 day waiting period
  • A fun office environment complete with a gym, instructor-led yoga classes weekly, cold brew on tap, and our very own snacks

LesserEvil is an equal opportunity employer. We recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings to our company.