Senior Manager of Battlefield Lifecycle Marketing

4 weeks ago


Los Angeles, United States Electronic Arts Full time

Senior Manager of Battlefield Lifecycle Marketing

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning

Growth Planning is responsible for delivering an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

The

Senior Manager of Battlefield Lifecycle Marketing

is a leadership position responsible for creating and executing a unified communications strategy that connects and provides value to millions of Battlefield fans around the world. You'll work closely with the cross-functional teams to execute acquisition, engagement, and retention initiatives that provide value to players while driving meaningful impact to the business. This role will manage a small team and will work directly with Battlefield leadership as we build the future of the franchise.

Responsibilities

Lead a team of Lifecycle Marketing planners to create a multi-channel approach to Lifecycle Marketing that thoughtfully addresses both player needs and business objectives with clear goals, KPIs, strategies and tactics. Responsible for the planning of email and in-game marketing channels with plans to extend to new touchpoints like SMS.

Shape the future of the franchise by establishing the foundations for a successful Lifecycle Marketing program that will scale and evolve alongside the product offering.

Identify data-driven opportunities to create rich and personalized programs using first part data and dynamic content that drive outcomes across the player journey (acquisition, engagement, retention, and monetization).

Embed Lifecycle Marketing into the Product & Live Operations of the game to closely connect the lifecycle marketing messaging across channels to the product.

Collaborate closely with Creative Designers and Copywriters to guide the asset development process ensuring we deliver relevant and compelling messaging for our players while following channel best practices. Deliver back actionable creative insights to strengthen and evolve the approach each campaign.

Oversees the Lifecycle measurement strategy by outlining test and learn opportunities, clearly defining KPIs by channel, running A/B tests, and delivering actionable reports to the business on performance against objectives. Collaborate with Marketing Intelligence on testing roadmap and on-going optimization.

Build strong relationships with internal partner teams to ensure we have the tools and technology to execute current and future campaigns.

Tests new capabilities and opportunities, staying up-to-date on the evolving CRM landscape and best practices.

Qualifications

8+ years of experience in CRM or lifecycle marketing strategy roles, preferably in gaming or digital services.

Strong leadership experience with the ability to lead, inspire, and develop talent.

Ability to use behavioral data to personalize and optimize player experiences across email, push, in-game, and SMS.

Strong analytical and quantitative thinking with proven success in goal setting, KPI development, experimentation and overall measurement of CRM.

Ability to drive change across your team and partner teams.

Ability to effectively communicate with confidence with senior leaders; experience advocating for the role of CRM across the marketing organization

#J-18808-Ljbffr



  • Los Angeles, United States LegalZoom Full time

    We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts. As...


  • Los Angeles, United States Quizlet Full time

    Marketing – Lifecycle Marketing / Full-time / Hybrid LinkedIn profile Loading Your full LinkedIn profile will be shared. Learn more Are you currently legally eligible to work in the United States for Quizlet? ✱ What city & state do you currently reside in? ✱ Will you now or in the future require visa sponsorship for employment by Quizlet?...


  • Los Angeles, United States M13 Full time

    Arena Club, co-founded by 5x World Series Champion Derek Jeter and entrepreneur Brian Lee, is revolutionizing the collectibles industry with the launch of the first digital card show. By transforming the way collectors buy, sell, and trade sports cards and memorabilia, Arena Club is leading the industry into a new era. With transparent grading and vaulting...


  • Los Angeles, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...


  • Los Angeles, California, United States M13 Full time

    About Arena Club:Arena Club, co-founded by 5x World Series Champion Derek Jeter and entrepreneur Brian Lee, is revolutionizing the collectibles industry with the launch of the first digital card show. By transforming the way collectors buy, sell, and trade sports cards and memorabilia, Arena Club is leading the industry into a new era. With transparent...


  • Los Angeles, United States Hexclad Full time

    JOIN HexClad | We're HexClad, driving the hybrid revolution to elevate kitchens across the globe. From bootstrap roots to Gordon Ramsay's endorsement, HexClad thrives as a pre-IPO, best-in-class cookware brand. Our highly profitable omnichannel success is disrupting the traditional impact of cookware. We create home moments, embracing the heart of success...


  • Los Angeles, CA, United States Hexclad Full time

    JOIN HexClad | We're HexClad, driving the hybrid revolution to elevate kitchens across the globe. From bootstrap roots to Gordon Ramsay's endorsement, HexClad thrives as a pre-IPO, best-in-class cookware brand. We create home moments, embracing the heart of success through food memories made at your table. If you're passionate about building a consumer...


  • Los Angeles, California, United States Allied Global Marketing Full time

    Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive...


  • Los Angeles, United States Summer Fridays Full time

    JOB TITLE:         Director, CRM + Lifecycle   REPORTS TO:    Vice President, E-Commerce + Digital MarketingDEPARTMENT: Digital/EcommerceOVERVIEWThe Director of CRM + Lifecycle plays a key role in Summer Fridays’ DTC strategy. They have comprehensive experience across all E-Commerce marketing channels and programs that support the...


  • Los Angeles, United States Top Growth Marketing Full time

    Based on experience (hourly + 2 bonuses a year) Hourly Top Growth Marketing (TGM) helps grow eCommerce brands. The main ways we do this is via social/search ads + email/SMS. We use channels like Meta (Instagram/Facebook), Google, Snap, TikTok, Pinterest, Twitter, Taboola, Criteo, Klaviyo, Shopify, etc. We're a performance-driven customer acquisition...


  • Los Angeles, United States ACRE Full time

    Acre has partnered with an energy SaaS startup that is revolutionizing the way commercial and industrial businesses reduce energy costs and enhance resilience. Through their highly engineered software platform, they educate C&I businesses (Fortune 500 to small shops) on all available energy technologies and advise them on what solutions work best to suit...


  • Los Angeles, United States Moss Adams LLP Full time

    At Moss Adams, we champion authenticity. For us, that means fostering a culture of talented people who care—about you, about our clients, and about our communities. Here, you’ll work towards our mission of empowering others to embrace opportunity, growing as a leader along the way. Our firm’s size, middle-market clients, customized career paths, and...


  • Los Angeles, CA, United States Allied Global Marketing Full time

    Allied Global Marketing is looking for an experienced Programmatic, Senior Director, to lead our in-house programmatic offering. The Senior Director would be responsible for overall programmatic strategy, execution and performance working with our programmatic team. This position has an emphasis on expanding our offerings to build additional partnerships,...


  • Los Angeles, United States Schaffer Full time

    Job Description: Sr Foodie Marketing Manager Summary/Objective: As the Senior Foodie Marketing Manager, you will lead the charge in developing and executing strategic marketing initiatives that tantalize taste buds, showcase our delectable catering services, amplify brand visibility, and, ultimately, drive mouth-watering revenue growth. Essential...


  • Los Angeles, United States Hard Rock Digital Full time

    What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and...


  • Los Angeles, United States Blitz App Full time

    Overview We are looking for a highly motivated Influencer Marketing Senior Manager to join our Marketing team. As the Senior Influencer Marketing Manager, you will play a crucial role in shaping and executing our influencer marketing strategy to drive brand awareness and engagement. This position requires a strategic thinker and leader who can develop and...


  • Los Angeles, United States OutScout Full time

    OutScout is partnered with the executive team of a high-growth Series C software company in the automotive space. Their product aims to enable automotive shops to become more efficient by consolidating tools and streamlining their operations. They have been ranked as one of America's Best Startup Employers by Forbes for 3 years in a row. Role: Reporting to...


  • Los Angeles, United States Blitz App Full time

    Blitz is a quickly growing and self-sustaining start-up that provides gamers with personalized stats and insights powered by billions of matches. High performance is at the core of our values. We are a team of gamers and entrepreneurial technologists with big ambitions. At Blitz, you will find co-workers who are friendly, eager to collaborate, and work...


  • Los Angeles, United States Oakmont Senior Living Full time

    Regional Director of Sales and Marketing Ideal candidate will reside in Northern CA. Take your sales career to the next level with Oakmont Management Group. We are seeking a dynamic Regional Director of Sales and Marketing who can lead the sales efforts in their region. This position will support our senior living communities in Northern CA. This position...


  • Los Angeles, United States Blue Shield of California Full time

    The Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart – driven to create the most compelling member experience so that Blue Shield is the health plan carrier of choice during open enrollment....