Director, Segment Marketing
7 days ago
Director, Segment Marketing page is loaded
Director, Segment Marketing
Apply
locations
US MA Remote
US FL Remote
US MO Remote
US GA Remote
US NJ Remote
time type
Full time
posted on
Posted 6 Days Ago
job requisition id
JR105236
The primary responsibility of the Segment Marketing Director is to build and execute Account Based Marketing (ABM) plans for the Regional Health Plan segment that follows a path from account
selection/prioritization,
contact/persona identification, and nurturing, through to conversion. To enable the ABM plans, you will build and curate content, in partnership with product marketing and the internal content development team, that shows understanding of the audience’s specific needs and requirements. This content will be a combination of thought leadership and product information to enable sales and digital marketing engagement. Strategically, you will collaborate with sales and product marketing to identify and create any unique personas or competitive positioning required for the segment. Additionally, this collaboration will define program goals and objectives for demand creation, pipeline acceleration, and awareness. Tactically, you will collaborate with performance marketing to identify and execute activities that will fulfill program objectives and with marketing analytics to share impact results with the business.
This role reports to the VP, Segment Marketing and works across Zelis’ business units to frame our product portfolio and develop content specific to the regional health plan audience. It’s vital to have or develop a deep understanding of the regional health plan audience by reviewing secondary market research, talking to sales leaders and industry analysts, attending industry conferences etc. An example of experience that would prepare you for this opportunity is an industry marketing manager position in a technology company, where you outlined specific use cases for a vertical segment. It is preferred that you have healthcare industry/healthcare payer experience, and a background with technology enabled B2B enterprise solutions is also helpful.
Other key factors for your success include the ability to lead initiatives across a matrixed organization, uncover and communicate new insights, and a proven ability to prioritize and manage complex and innovative
projects.
YOU WILL:
Be a strategic partner to sales. Collaborate with the regional health plan sales team to develop the ABM strategy.
Collaborate with product marketing on upstream strategic aspects of the marketing plan to define competitive positioning, personas, value propositions, and messages for your segment.
Collaborate with performance marketing to align on campaign objectives, timeline, and tactics to drive awareness, interest, and demand in the marketplace.
Drive creation of segment specific content for use in demand programs and sales engagements, outlining the topic and guiding internal and external resources in creation of assets.
Conceptualize and scope thought leadership content, identifying key themes and working with subject matter experts and internal/external resources to develop long-form content that positions Zelis as a leader with your segment.
Be an effective writer – able craft key messages, develop a thesis, organize an outline, and guide staff writers and creative teams in producing market facing documents and presentations.
Be comfortable scoping, managing, and communicating results of research projects to generate key insights into the business and market. Monitor and track secondary research reports for key insights and market understanding relative to trends and competition.
ABOUT YOU:
7+ years of successful and progressive work experience in B2B marketing with Account Based Marketing experience.
B2B Industry or segment marketing experience preferred; healthcare industry experience preferred; experience marketing to healthcare payers preferred; product marketing experience a plus; experience in B2B technology or professional services marketing a plus
Strong collaboration,
relationship-building
and influencer skills to build cross-functional partnerships in a matrixed environment
Experience in translating insights and strategies into effective marketing tactics
Strong written and verbal communication skills to help articulate customer and business needs
Critical thinker capable of producing applied insights and problem-solving
Self-starter and quick learner with the desire to learn new tools and techniques
Agile, able to deliver high-quality results under tight timelines
Ability to travel as needed, not exceeding 20%
EDUCATION:
Bachelor’s degree required; MBA or Master’s preferred
As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We’re Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.
Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email
TalentAcquisition@zelis.com
SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you’re contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
About Us
As the leading healthcare payments company, we price, pay and explain care for payers, providers, and healthcare consumers. Zelis was founded on a belief there is a better way to determine the cost of a healthcare claim, manage payment-related data, and make the payment because more affordable and transparent care is good for all of us. We partner with over 700 payers, 1.5 million providers, and millions of members -- enabling the healthcare industry to pay for care, with care.
Zelis brings adaptive technology, a deeply ingrained service culture, and an integrated pre-payment through payments platform to manage the complete payment process.
#J-18808-Ljbffr
-
Director Market Segment Finance
1 week ago
Oklahoma City, Oklahoma, United States Highmark Health Full timeCompany :Highmark Inc.Job Description :JOB SUMMARY(Summarizes the major purpose and primary responsibilities)This job is responsible for oversight of the financial operations of a business segment within the company and support of the direct operating expense oversight of the department. Appraises operating results in terms of costs, budgets, operational...
-
Market Segment Manager
2 weeks ago
West Valley City, United States Alsco Full timeOur Market Segment Managers lead company strategy in how we market toward our varied customer base. We are looking for an ambitious Market Segment Manager to lead market segment-based strategic initiatives for Alsco Uniforms North America Division fo Manager, Operations Manager, Marketing, Manufacturing, Business Services
-
Digital Marketing Director
3 weeks ago
Oklahoma City, United States Insight Global Full timeInsight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Oklahoma City, OK location. This is a direct hire position working onsite with a base salary up to $75,000, comprehensive health benefits, 401k match, sick leave, vacation days, and more. Joining this company presents a unique opportunity for...
-
Market Segment Manager
2 weeks ago
Salt Lake City, United States Alsco Full time $85,000Classification: Non-Exempt.Job Summary:Our Market Segment Managers lead company strategy in how we market toward our varied customer base.We are looking for an ambitious Market Segment Manager to lead market segment-based strategic initiatives for Alsco Uniforms North America Division for all customers. This role will shape the strategy and execution of...
-
Market Segment Manager
2 weeks ago
Salt Lake City, United States Alsco External Full timeClassification: Non-Exempt Job Summary: Our Market Segment Managers lead company strategy in how we market toward our varied customer base. We are looking for an ambitious Market Segment Manager to lead market segment-based strategic initiatives for Alsco Uniforms North America Division for all customers. This role will shape the strategy and execution of...
-
Digital Marketing Director
2 weeks ago
Oklahoma City, Oklahoma, United States Insight Global Full timeInsight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Oklahoma City, OK location. This is a direct hire position working onsite with a base salary up to $75,000, comprehensive health benefits, 401k match, sick leave, vacation days, and more. Joining this company presents a unique opportunity for...
-
Digital Marketing Director
2 weeks ago
Oklahoma City, United States Insight Global Full timeInsight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Oklahoma City, OK location. This is a direct hire position working onsite with a base salary up to $75,000, comprehensive health benefits, 401k match, sick leave, vacation days, and more. Joining this company presents a unique opportunity for...
-
Digital Marketing Director
4 weeks ago
Oklahoma City, United States Insight Global Full timeInsight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Oklahoma City, OK location. This is a direct hire position working onsite with a base salary up to $75,000, comprehensive health benefits, 401k match, sick leave, vacation days, and more. Joining this company presents a unique opportunity for...
-
Digital Marketing Director
4 weeks ago
Oklahoma City, United States Insight Global Full timeInsight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Oklahoma City, OK location. This is a direct hire position working onsite with a base salary up to $75,000, comprehensive health benefits, 401k match, sick leave, vacation days, and more. Joining this company presents a unique opportunity for...
-
Director of Product Marketing
4 weeks ago
Oklahoma City, United States Cloudera Full timeAt Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s...
-
Market Segment Manager
4 weeks ago
Kansas City, United States Critical Fit Recruiting Full timeMarket Segment Manager - DoD Electronics - REMOTE DESCRIPTION: The Market Segment Manager-Defense Electronics will define, communicate and drive the successful execution of the business strategy and plan for the Defense and Aerospace Market Segment. RESPONSIBILITIES: Develop and drive execution of a worldwide business plan consistent with overall...
-
Oklahoma City, United States Forvis Full timeDescription & Requirements As we plan for the continued build out of our Consulting services across FORVIS and for the best Unmatched Client Experience we can provide, we need to bring a strategic focus to the Middle Market (MM) space. The MM as defined by companies within the $10M - $2B revenue space, encompasses many opportunities for Consulting at FORVIS,...
-
Marketing Director
5 days ago
Salt Lake City, United States teamworkonline Full timeThe Director of Marketing is responsible for the development and execution of the Utah Jazz marketing plan. This position will oversee the development and execution of paid media and promotional efforts on Utah Jazz channels. The Director of Marketing will create marketing strategies that support various departments within the organization including...
-
Marketing Director
2 days ago
Salt Lake City, United States The Ladders Full timeJob Type Full-time Description The Director of Marketing is responsible for the development and execution of the Utah Jazz marketing plan. This position will oversee the development and execution of paid media and promotional efforts on Utah Jazz channels. The Director of Marketing will create marketing strategies that support various departments within the...
-
Marketing Director
5 days ago
Salt Lake City, United States AEG Full timeIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. The Director of Marketing is responsible for the development and execution of the Utah Jazz marketing plan. This position will oversee the development and execution of paid media and...
-
Admissions/Marketing Director
4 days ago
Oklahoma City, United States Academy of Hair Design Full timeJob Description Job Description Job description Admissions/Marketing Director at the Academy of Hair Design **Position:** Admissions/Marketing Director **Location:** Academy of Hair Design, 2501 West Memorial Rd. STE 229, Oklahoma City, Ok. 73134 **Job Type:** Full-Time 32-40 hours per week (Tuesday-Friday 8:00 AM - 4:30 PM, occasional Mondays. Insurance...
-
Product Marketing Specialist
4 weeks ago
Oklahoma City, United States ClimateMaster Full timeDescription The Product Marketing Specialist is a marketing professional skilled in the development and implementation of effective B2B and B2C marketing strategies for technical products. This position reports to the Director of Product Marketing and Channel Engagement. Essential Functions Statement(s) Advocate for the needs of the customer and the channel...
-
Admissions/Marketing Director
1 week ago
Oklahoma City, United States Academy of Hair Design Full timeJob DescriptionJob DescriptionJob descriptionAdmissions/Marketing Director at the Academy of Hair Design **Position:** Admissions/Marketing Director **Location:** Academy of Hair Design, 2501 West Memorial Rd. STE 229, Oklahoma City, Ok. 73134 **Job Type:** Full-Time 32-40 hours per week (Tuesday-Friday 8:00 AM - 4:30 PM, occasional Mondays. Insurance...
-
Marketing Director-Grant Resort Marketing
4 weeks ago
Oklahoma City, United States Choctaw Nation of Oklahoma Full timeLocation field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Choctaw Nation of Oklahoma Marketing Director-Grant Resort Marketing in Grant , Oklahoma Full Time Shift Will Vary Depending on Business Demands Weekly Earned...
-
Marketing Director
4 weeks ago
Oklahoma City, United States AEG Full timeJob Location: Oklahoma City / Norman Metro AreaSchedule: Full-timeWork Schedule: 8 a.m. - 5 p.m. Monday through Friday with some nights and weekends. Travel is irregular but mainly for larger shoots and activations.Work Type: In PersonSalary Range: Targeted salary $85,000 based on experienceBenefits Provided: YesRequired Attachments: Resume, Cover...