Public Relations and Marketing Specialist

2 weeks ago

Birmingham, United States City of Birmingham, Michigan Full time

POSITION TITLE: Public Relations and Marketing SpecialistDepartment: Birmingham Shopping District (BSD)Reports To: BSD Executive DirectorStatus: Part-Time 30-hours/weekAffiliation: Non-Union Admin/ManagementPay Grade: $26.96 - $34.51/hourLocation: In-Office, City of Birmingham City HallPOSITION PURPOSE:Under the supervision of the BSD Executive Director, this position is responsible for developing, managing and implementing the BSD's overall communications, marketing and advertising campaigns and programs. This position will manage media, publications, websites, social media and other marketing and public relations initiatives. Successful candidates must exhibit independent judgement, initiative and deep knowledge of marketing and public relations management.FUNCTIONS AND RESPONSIBILITIES:This list is not to be treated as all inclusive. Developing and managing robust communications, public relations, media, marketing and advertising strategies, plans and budgets. Content development, design direction, management, marketing and placement of multi-media campaigns and strategies including (but not limited to): Digital: social media, website, digital publications, digital display advertisingPrint: publications, articles and advertisementBusiness recruitment materials, toolkits and other resourcesInternal materials, reports and contract developmentCoordinate public relations activities including media and influencer relationship and list management, media appearances/segments for TV, radio, and others, writing and distributing media/press releases, and other communications, and responding to media inquiries and interviews.Monitor, analyze and report marketing and public relations activity results as directed. Attend committee and other BSD-related meetings as requested and assist with preparation, presentation and reporting efforts. Coordinate photography and videography requests and resources on a monthly basis. Assist Executive Director with business recruitment and retention as requested.Attend BSD events and activities, assisting as needed, that may occur outside of normal business hours.NECESSARY SKILLS:Exceptional written and oral communication skills. Strong experience with social media. Strong experience with scheduling tools, MS Office, Google Suite, Adobe, Canva, and standard knowledge of CRM and CMS tools.Ability to multi-task, organize work plans, meet deadlines and complete complex administrative functions.Ability to work independently under general supervision/direction, and work effectively in a team environment.EDUCATION AND EXPERIENCE REQUIREMENTS:Bachelor's degree in Marketing, Communications, Media Relations, Journalism, or related. At least 5 years of professional work experience in communications, marketing, advertising, or related.Downtown management and municipal experience preferred.Knowledge of principles and practices of modern marketing, public relations and promotional techniques.PHYSICAL AND ENVIRONMENTAL REQUIREMENTS:Must be able to work in an office settingMust be able to work outside in differing weather types on a minimal and as needed basisMust be able to work some evening and weekend hours, as requested for eventsTOTAL REWARDS:Vacation, sick, personal, and holiday timeCity provided medical insuranceOptional 457 Retirement PlanEQUIPMENT:Office space including desk, computer, and phoneCity provided laptop and cell phone

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