Associate Brand Manager

4 weeks ago

Charlotte, United States Cerca Talent+ Full time

Associate Brand Manager

Summary of the Position:

We are seeking an Associate Brand Manager to join our team to support the

development and execution of strategies across our pet brands. The Associate Brand

Manager will collaborate with cross-functional teams to ensure our products meet

consumer needs and align with our overall business goals. The ideal candidate should

be a strategic thinker, a team player, and a self-starter who can work independently and

manage multiple projects simultaneously.

Roles and Responsibilities:

• Assist in the development and execution of brand plans to support product

launches, promotions, and campaigns across multiple channels, including digital,

social media, and traditional media.

• Conduct market research and analysis to identify consumer insights, market

trends, and competitive landscape to inform brand strategy and product

development.

• Collaborate with cross-functional teams, including product development, sales,

and creative teams, to ensure brand consistency and alignment with business

objectives.

• Work closely with internal and external agencies and vendors to develop

marketing materials, packaging, and other brand assets.

• Monitor and report on brand performance and KPIs, including sales, market

share, and customer feedback.

• Manage project timelines and budgets to ensure timely and successful execution

of brand initiatives.

• Assist with the development of the brand standards and design language and

ensures consistency with brand positioning.

• Act as the brand ambassador for various brands and will assist with the

preparation of the training and education of products.

• Will assist with the training of customer service on new products.

• Responsible for specific tradeshow coordination and implementation as required

by the business unit

• Perform other assigned duties as may be required in meeting company

objectives

• Regular Attendance Required

Minimum Requirements:

• 2-3 years of experience in brand management or marketing, preferably in

consumer packaged goods or pet products.

• MBA a plus

• Strong analytical skills with experience in market research and data analysis.

• Excellent communication and interpersonal skills with the ability to collaborate

effectively with cross-functional teams and external partners.

• Strong project management skills with the ability to manage multiple projects

simultaneously.

• Self-motivated, proactive, and able to work independently with minimal

supervision.

• Passion for pets and the pet industry is a plus.

• Must possess strong organizational, execution, and leadership skills with the

ability to multitask in a fast-paced environment

Experience and Skills

• Animal health industry experience or Companion animal/Equine background a

plus.

• Sales and Marketing experience preferably in a CPG organization

Supervisory Responsibilities: No

Click here to apply online #J-18808-Ljbffr

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