Assistant Brand Manager Brand Richmond Hybrid Remote

1 month ago

Richmond, United States Tailsco Ltd Full time

We're looking for apassionate, results-drivenAssistant Brand Managerto join our talented Brandteam at Tails.com during anexciting and noteworthy time for our pack.

Changing the world of pet food for good

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff. We’ve got ambitious plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good. An energised, creative team of brand builders

At Tails.com, the Brand team defines our brand strategy and partners across the business to creatively bring this to life across all customer touchpoints - physical, digital and experience. We knowthere’s no such thing as an average dog - that’s why we’ve recently refreshed our brand identity and launched our biggest ever brand campaign, built on our new brand big idea: Never Average. This is just the first step in the next era for Tails.com, as we celebrate our 10th birthday and recent B Corp certification.

Build our brand

We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you'd like to join? Here’s how you’ll make a difference:

The role

We're looking for ahighly motivated and results-driven Assistant Brand Manager to join usat an exciting time as we bring our new brand world to life across digital and physical products, ensuring that even more dogs benefit from the power of our 100% tailored nutrition.Reporting into the Head of Brand, this is a remarkable opportunity for a brand marketer seekinga role in which they can growas our business continues toexpand.

You will be responsible for:

Packaging development

-Leading the UK adaptation and roll-out of our packaging redesign, reflecting our new brand identity Building trust

-Leading cross-functional efforts to build consumer trust in Tails.com in the UK by understanding what matters most to our target audience, ensuring our claims are responsible and compliant, and ensuring we build on our recent B Corp certification Campaign development

-Briefing our internal Creative & Content team to develop campaigns for UK NPD launches and seasonal activations Brand guardianship

-Partnering with teams across the business and their creative agencies to ensure we show up in a consistent, compelling way across physical, digital and service touchpoints Agency management

-Supporting the Head of Brand with external agency relationships and development of masterbrand activities The skills you’ll bring:

Proven brand management experience within Consumer Goods (retail or direct-to-consumer), ideally with direct experience in leading packaging projects Experience writing insight-led creative briefs, partnering with creative agencies / internal creative teams and working with brand guidelines to deliver stand-out creative Excellent stakeholder management skills to manage and deliver projects through cross-functional teams Attention to detail as it pertains tomanagingbudgets and workingwith Finance to keep an accurate record of our brand investment each month We’re particularly interested to hear from candidates with experience in: Pet, Food & Beverages, Nutrition, and/or Baby categories e-Commerce, direct-to-consumer, and/or subscription models (brand management experience of products that are both physical and digital would be a bonus) Belly rubs and ear-scratching of office dogs Our commitment We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

What's in it for you? Competitive salary, reviewed annually Annual bonus, based on company performance Flexible core hours, giving you true work life balance Hybrid role to ensure this role works for you 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance Optional 5 days unpaid leave and 1 paid volunteer day each year When you need a change of scenery, you can work from abroad 2 weeks every 6 months Health insurance for you, paid by Tails.com and discounted gym membership Extended maternity, shared parental and adoption pay. Up to 6 months at 70% pay, linked to statutory parental pay Flexible paid care leave to support immediate dependents, people close to you and pets An external financial coach to support a range of topics - debt management, savings and investments In house L&D team, with access to year round courses to help drive your development 50% discount on all Tails.com and 40% on Republic of Cats products What’s next? If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic. Here’s a taster of how our recruitment process works: Upon submission, your application and CV will be reviewed by the Hiring Manager. If selected, you will then be invited to

have a videocall with the Brand team so we can learn about

your background, experiences, and skill sets in greater depth(45 mins). Should you be successful,

you will be invited to another video call topresent your recommendations in response to a provided task to a panel of interviewers (60 mins).

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