Director, Marketing

15 hours ago

Crystal City, United States ASAE Full time

Want to work for a great Organization? The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination Job Description: The Director of Marketing develops and drives the strategy and execution related to promoting ABA’s products, services, and initiatives. This role will manage marketing deliverables, serving as the project manager of ABA and industry-wide campaigns and initiatives. The Director must be able to think strategically, working collaboratively, as well as independently to ensure deliverables are achieved and timelines are met. This position regularly engages with cross-functional teams and stakeholders. Effective communication/presentation skills paired with strong project management skills are essential in this role. Key Duties: Develop and execute marketing strategy for ABA’s advocacy-related products and initiatives, working with key stakeholders and experts within ABA’s Policy and Political Engagement divisions. Support ABA’s Card Policy Council initiatives by developing and executing payments-focused marketing and advertising campaigns. Lead marketing efforts for ABA’s free expert webinars. Collaborate with Communications team members to create marketing content. Develop and implement integrated marketing campaigns through various channels. Build and execute email journeys in Salesforce Marketing Cloud. Work with internal SMEs and Creative Services to update Web content. Facilitate meetings with stakeholders establishing project goals and objectives. Set, allocate and monitor budget for marketing projects. Work with the VP and SVP of Marketing to manage and enforce ABA’s branding guidelines. Participate on the Webinar Editorial Board and assist with the review and approval of free member webinar proposals. Other duties as assigned by business needs. Required Experience/Education: Bachelor’s degree in marketing, communications, or related field preferred or commensurate experience. 8-10 years of marketing experience executing multi-channel marketing campaigns. Experience with an email marketing automation platform required. Experience analyzing performance-based metrics and implementing data-driven insights. Experience presenting information to stakeholders. Experience with Google Analytics and digital advertising. Strategic thinker with demonstrated ability to conceptualize and implement marketing plans. Highly organized with the ability to combine strategic direction with hands-on execution. Knowledge of creative processes and ability to provide clear creative direction. Strong project management skills and ability to drive consensus across teams. Experience managing multiple projects in a fast-paced environment. Excellent verbal and written communication skills. Excellent attention to detail. Ability to travel as needed ( American Bankers Association (ABA) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law. ABA encourages and celebrates diversity so if you are motivated, hardworking and want to make a difference, come as you are #J-18808-Ljbffr

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