Current jobs related to CRM Analyst - Orange - Group 1 Auto

Overview Group 1 Automotive , a leader in automotive retail, is looking to add a CRM Analyst to our team. Group 1 is a Fortune 300 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits, and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork, and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend. In addition to competitive pay, we offer our associates the following benefits: Opportunity to grow into a bigger position Health, Dental, Vision, Life, and Disability insurance 401(k) plan with company match Paid Time-Off Employee Stock Purchase Plan Employee Vehicle Purchase Program Professional work environment, with job training and advancement opportunities Job Summary: The CRM analyst is responsible for answering key business questions using our customer database and other data sources. The analyst will build and manage SQL queries to access data required for analysis projects and summarize and present the results to key business decision-makers. The analyst will also enable corporate and store marketing programs by building and managing audiences in our customer data platform. The ideal candidate is naturally curious about customer behavior and has a passion for solving problems using data. This role provides a great growth opportunity for someone with a strong desire to learn how data and insights can drive marketing strategies and enable business decisions. Roles and Responsibilities: Data analysis Define and manage marketing analysis projects based on business needs Perform ad hoc analysis projects to answer key business questions Build visualizations and summarize the results of analysis projects Present findings from analysis projects to key stakeholders Support the development of CRM strategies to improve customer engagement and retention Create reports and dashboards to visualize data and communicate insights to stakeholders Stay informed about industry trends and best practices in customer data analysis Query development and optimization Build SQL queries to support analysis projects Identify and resolve data gaps and inconsistencies Optimize queries to support ongoing analysis needs and report development Collaborate with engineering to address questions and gaps with data sources ROI tracking Define and build attribution approaches to support marketing program analysis Create and manage holdouts and control groups Measure the impact of programs and potential changes to marketing strategies Build and manage ROI reports for key campaigns Audience building Build audiences to support custom marketing campaigns Organize and manage audiences for ongoing marketing programs Utilize CDP to build and manage lists Qualifications: Preferred bachelor’s degree in data analytics, business, statistics, data science, computer science, management information systems, or related field. Certification in CRM or related field is a plus 1-2 years of marketing data analysis experience or an MBA Proficient in SQL and building complex queries Experience working with relational databases Familiarity with marketing metrics and ROI analysis Familiarity with a business intelligence tool such as Qlik, PowerBI, or Tableau Understanding of basic statistics Basic knowledge of PowerPoint Advanced knowledge of Excel Strong communication skills Strong analytical and problem-solving skills Accepts responsibility for quality of work and continuous improvement Ability to translate business questions into analysis projects Ability to interact with both technical and non-technical personnel Willingness to learn and test new tools and approaches to accelerate data analysis *All applicants must pass pre-employment testing to include background checks and drug testing in order to qualify for employment.* Group 1 Automotive is an Equal Employment Opportunity employer. #J-18808-Ljbffr