Associate Marketing Manager

2 weeks ago

Rohnert Park, United States NWL Full time

Description:

Newell Brands is a global marketer of consumer and commercial products that touch the lives of people where they live, learn, work and play. We are committed to building consumer and commercial brands that matter while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation.

The Marketing Associate is a member of the Marketing team on the Newell Brands Technical Apparel business (NBTA) supporting the Marmot and ExOfficio brands. The Marketing Associate assists and supports the Senior Manager of Marketing and the extended team with coordination, execution, and management of marketing activities to support the successful implementation of seasonal initiatives, campaigns and brand activations.

This position will act as an essential partner to help plan and activate content creation, social, PR, paid media, sales collateral, packaging and labels. This role is a true brand champion and ensures brand messaging is consistent and is delivering upon consumer needs. The Marketing Associate is a hands-on contributor, helping develop and manage tools as well as processes to ensure successful implementations and reporting on results.

This position requires moderate travel, about 15%. Some travel is outside the local area and overnight.

Responsibilities:

Collaborates with Sr Manager and VP to develop and drive innovative solutions for seasonal campaigns

Participates in the planning processes to help create a fully integrated marketing plan and programming for both sell-in and sell-thru utilizing upper funnel and lower funnel tactics.

Ensures that solutions connect with the consumer and result in a consistent brand message across all channels.

Supports seasonal activations (including developing processes) to support executional needs including:

Leading photoshoot coordination and management

Coordinates with Marketing/Retail/Merchandising/Wholesale to determine image needs

Manages timelines, budgets and deadlines, and guidelines for all studio and lifestyle photography.

Leading packaging and label management with support of merchandising partners

Key liaison to PR agency to seed stories, products, etc.

Key liaison to Social Media Manager and to help develop on brand content for editorial calendar

Key liaison to Influencer Management team and to help identify athletes, influencers, coordinate product seeding, testimonials, content, etc.

Participates in briefing internal and external partners on communication objectives, advertising, and media plans.

Understands ROI analysis on projects and tracks projects’ key performance indicators.

Maintains and updates the marketing calendar and marketing specific line items in the Go-To-Market calendar.

Coordinates communication and distribution of seasonal materials to Global Distributors and NBTA Europe marketing team.

Supports the budget including the purchase order and vendor set up process

Obtains estimates, invoices and processes/tracks accordingly to stay on budget Key Qualifications:

Four-year degree in marketing, business, communications or equivalent combination of education and experience

2-4 years of professional experience, preferably working in apparel

Strong knowledge and passion for outdoor activities and travel (IE: hiking, climbing, skiing, snowboarding, camping, etc.)

Experience creating shotlists and executing photo and video shoots

Understanding of communication channels and platforms and their requirements as it pertains to content distribution including Web, Social, PR, Influencers, Packaging

Self-starter who brings a level of passion, enthusiasm, and focus to their day-to-day work and who can exercise independent judgement and decision making skills

Strong project management skills; experience managing complex projects with extensive lead times and unknown variables

Proven ability to work on and lead a cross-functional team

and manage priorities to accomplish multiple tasks with conflicting deadlines

Proven track record of building relationships with internal and external partners across various integrated marketing initiatives

Strong business acumen and analytical skills. Knows how to develop key performance indicators to assess marketing investment that leads to conversion.

Proficiency in all Microsoft programs, particularly MS Excel spreadsheets, Word and PowerPoint

Proficiency in Adobe Illustrator, InDesign, and Photoshop a plus

Practical knowledge of other functions such as sourcing, design, production, sales, and merchandising preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. #J-18808-Ljbffr

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