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Sr. Performance Marketing Analyst

2 months ago

Chicago, United States Glassdoor Full time

Why Glassdoor?When you work for Glassdoor, you help people everywhere get ahead in work and life. That's because we're moving fast to become the leading community for workplace conversations. Every day, we foster radical transparency by giving professionals a platform to connect authentically and anonymously. Think real talk with real people - plus company reviews and ratings, salary info, job listings and more. Join us as we make worklife better, together.Glassdoor is in search of a Senior Performance Marketing Analyst to join our Marketing Analytics team. This is a month contract opportunity and in this role, you will play a pivotal part in fostering a data-driven culture, spearheading data analysis, and effectively communicating insights to key business stakeholders. Reporting directly to the Director of Marketing Analytics, the Senior Marketing Analyst will act as a key cross-functional collaborator. In this role, you will closely engage with various teams within the marketing department, aiding in their comprehension of the impact they generate. Additionally, you will collaborate with our Data Science team to ensure that our endeavors remain in sync with company objectives and tracking metrics.What You'll Do:Create data driven insights of the impact of our marketing campaignsDevelop new approaches to grow our user base through data driven marketing optimizationCollaborate with our marketing team to support campaign decisionsPartner with our data science team to better understand our new user cohorts and user behaviorsAct as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metricsMold data from multiple sources to answer key strategic marketing questionsPartner with marketing operations and data engineering to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insightsWork closely with the marketing programs team, business ops, and sales ops to build yearly and quarterly marketing forecasts & team goals.What You'll Bring: 5+ years experience in marketing analytics rolesStrong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisionsExperience with performance marketing systems (Google Ads, Meta, TikTok, LinkedIn, etc.) requiredExperience with Excel/Google SheetsAdvanced proficiency in Tableau or other business intelligence tools a requirementStrong expertise using SQL to extract, clean, and transform data in large, complex databasesExpertise working with R, Python, or other statistical software preferredAbility to build strong relationships and work collaboratively with business stakeholders Exceptional attention to detail in executing complex and time-sensitive projectsStrong communication skills, ability to develop a narrative and provide key insightsStrong desire to add to our culture of diversity, equity and inclusion.CompensationHourly range: $45.00 - $55.00Our CommitmentsCome as you are: At Glassdoor diversity is not a slogan; it's a core factor in our success. We welcome your background, experience and ideas because you help us understand and better serve our world. You make us stronger.Grow your career: Glassdoor is small enough for you to see the impact of your contributions, while large enough to offer significant resources and endless opportunities to grow. This is a great place to make a career.Find your people: Ask anyone who works here: it's the people who make the difference. We are a group of well-rounded humans who support one another and work hard together to bring the Glassdoor mission to life.Discover flexibility: With flexible hours and a where-to-work policy, Glassdoor allows you to take on professional and personal responsibilities - enhancing both productivity and your well-being. Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment and retaliation.Where-to-Work PolicyBeing a remote-first company, Glassdoor employees can live anywhere Glassdoor is a registered company. Requests to move must be approved by an employee's manager and the People team. While we will try our best to support relocation requests, some requests may not be approved due to various tax, legal, or other restrictions.Enjoy Remote and Explore: Employees authorized to work in their current location may Work Away for up to a total of 30 (thirty) working days in a calendar year without permanent relocation and compensation change. Employees on visas may work Work Away for up to a total of 20 (twenty) working days in a calendar year without permanent relocation and compensation change. The amount of time and location for Work Away must be approved by the employee's manager and People Operations team at least two (2) weeks in advance of travel.