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Marketing Analyst

2 months ago

Baltimore, United States Constellation Energy Full time

WHO WE AREAs the nation's largest producer of clean, carbon-free energy, Constellation is focused on our purpose: accelerating the transition to a carbon-free future. We have been the leader in clean energy production for more than a decade, and we are cultivating a workplace where our employees can grow, thrive, and contribute. Our culture and employee experience make it clear: We are powered by passion and purpose. Together, we're creating healthier communities and a cleaner planet, and our people are the driving force behind our success. At Constellation, you can build a fulfilling career with opportunities to learn, grow and make an impact. By doing our best work and meeting new challenges, we can accomplish great things and help fight climate change. Join us to lead the clean energy future.TOTAL REWARDSConstellation offers a wide range of benefits and rewards to help our employees thrive professionally and personally. We provide competitive compensation and benefits that support both employees and their families, helping them prepare for the future. In addition to highly competitive salaries, we offer a bonus program, 401(k) with company match, employee stock purchase program comprehensive medical, dental and vision benefits, including a robust wellness program paid time off for vacation, holidays, and sick days and much more.Expected salary range of $74,700 to $83,000, varies based on experience, along with comprehensive benefits package that includes bonus and 401(k). PRIMARY PURPOSE OF POSITIONDuties center around developing and implementing strategies for marketing goals and delivering on set plans. This position will create marketing materials and plans often aligned to broader business objective. Along with gathering, analyzing, and forecasting 1st party data this position also reviews more subjective data (surveys and market trends) and uses this along with interpretive data to make market assessments of current initiatives. This position will create detailed reports based upon collected data to create new endeavors and campaigns, and then implement into actionable project plans.PRIMARY DUTIES AND ACCOUNTABILITIES&bull Apply expertise in analysis and data to tell the story behind the numbers and provide recommendations to leadership. &bull Provide actionable results that the business can leverage to set strategic direction and make day-to-day decisions. &bull Develop ad hoc reporting reports to inform business decisions, with an emphasis on scalability.&bull Maintain a detailed understanding of available data sources for effective data analysis.&bull Work across different teams and stakeholders, both internal and external. &bull Help to create test strategies and measurement plans.&bull Analyze and report on metrics and campaign effectiveness including traffic, acquisition, conversation, and return on marketing investment.&bull Developing analyses, processes, and reporting for actionable insights. &bull Collaborate in cross-functional projects that require analytical and data-mining skills. &bull Problem solves a variety of business, sales, marketing, and operational problems. &bull Forecast new and available tools to solve evolving business problems that create leads/sales.&bull Effectively communicate findings and solutions to business partners. &bull Creates tactical plan of action across multiple mediums alongside measurement plan.&bull Tracks, analyzes, and prepares results of marketing campaigns to inform future activity.&bull Collaborates and influences internal teams to develop strategies and actionable tactics to profitably grow customer relationships.&bull Assists in content creation across digital and standard media that incorporate a comprehensive campaign.&bull Assess and recommend emerging media trends and technologies for potential to deliver on KPIs&bull Mentor team on analytic approaches and data visualization. &bull Ability to problem solve independently on day-to-day issues and implement actions to solve. MINIMUM QUALIFICATIONS&bull 2+ years&rsquo experience in a prior Marketing Analytical role or equivalent combination of formal education/training and experience.