Multi-Platform Sales Account Executive

3 weeks ago

Chicopee, United States Nexstar Broadcasting Full time

The Multi-Platform Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. About WWLP-22News Sales Team:WWLP-22New’s team of experienced consultants offer a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting. + Serve as the sales marketing lead driving revenue from for clients across all platforms. + Responsible for using organizations powerful suite of marketing products and services to help local SMB’s grow successfully. + Establish, maintain and grow relationships with advertisers and agencies. + Consistently communicate with clients on all business activity + Complete knowledge of the market and competitive landscape. + Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs. + Meet and exceed performance management targets for account activity and revenue generation. + Makes sales calls on existing and prospective clients. + Maintains assigned accounts and develops new accounts. + Prepares and delivers sales presentations to clients. + Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. + Provides clients with information regarding rates for advertising placement in all media. + Develop and execute multiplatform advertising schedules with clients. + Works with clients and station personnel to develop advertisements. + Performs other duties as assigned. + Requirements & Skills: + Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. + Minimum one year’s experience in sales, preferably in the media field. + Valid driver’s license with an acceptable driving record. + Experience achieving long-range objectives and implementing the strategies and actions to achieve them. + Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

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