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Director of Social Media

2 months ago

Hartford, United States Hartford Healthcare Full time

Description

Job Schedule: Full Time
Standard Hours: 40
Job Shift: Shift 1
Shift Details:

Work where every moment matters.

Every day, almost 30,000 Hartford HealthCare employees come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticuts most comprehensive healthcare network.

Hartford HealthCares unified culture enhances access, affordability, equity and excellence. Its care-delivery system- with more than 500 locations serving 185 towns and cities- includes two tertiary-level teaching hospitals, an acute-care community teaching hospital, an acute-care hospital and trauma center, three community hospitals, a behavioral health network, a multispecialty physician group, a clinical care organization, a regional home care system, an array of senior care services, a mobile neighborhood health program and a comprehensive physical therapy and rehabilitation network. On average, Hartford HealthCare touches more than 23,000 lives every single day. The unique, system-wide Institute Model offers a unified high standard of care in crucial specialties at hospital and ambulatory sites across Connecticut offering unparalleled expertise at the most affordable cost. The institutes include: Ayer Neuroscience, Behavioral Health, Cancer, Digestive Health, Heart and Vascular, Orthopedics and Tallwood Urology & Kidney.

Position Summary:

The Director of Social Media will lead the social media team in creating and maintaining unique social media strategies. The Director stays on top of current social media trends and evolving functionalities, monitors all social media profiles to determine engagement and develops social media campaign ideas for new product launches and other events.

Key Accountabilities:

  • Plans and oversees the strategy, development, publication, and enhancement of social media content across all owned platforms, and creates policy and standards to ensure consistency
  • Expands and cultivates new social media platforms beyond existing ones to broaden outreach
  • Crafts compelling and pertinent content tailored to each platform, aligning with Hartford HealthCares identity. Tactics include images and graphics, videos, interviews, stories, sponsored activities. Platforms may include all mass media (television, radio, print and online) and internal communications vehicles (Intranet, Internets, social media, digital signage)
  • Master and maintains Hartford HealthCares distinct voice while representing it consistently across all social media platforms
  • Proactively manages team/partners who engage with and manage inbound comments on all social media platforms in real-time, escalating issues when necessary
  • Utilizes social media management tools for content scheduling, conversation monitoring, trend tracking, and performance analysis. Analyzes content performance metrics and delivers social insights and best practices through comprehensive reporting
  • Stays abreast of digital, social, and consumer trends to provide informed recommendations and maintain relevance
  • Collaborates with HHC marketing professionals, clinical departments and other subject matter experts and vendor partners. Partners with colleagues to train and create content
  • Establishes standards for the development and creation of branded content. Creates and communicates standards for video and other communications to ensure adherence to brand and maintain quality
  • Works with members from the Digital Strategy, Marketing and Branding, and Strategic Planning teams to develop standard work for strategic content generation and deployment, tracking performance and adjusting as needed
  • Coaches, trains and encourages visual content development. Develops and provides regular, role-appropriate training modules to all involved in communications and marketing; provides training in person and makes available a toolkit for independent learning and reference.
  • Integrates branded content across the enterprise working with appropriate directors, managers and specialists to ensure integration of News Service and its capabilities into all channels and business units
  • Creates plans and visibility for senior leadership. Improves statewide and national profile of system executives and top subject matter experts in ways that differentiate Hartford HealthCare

Qualifications

  • Bachelors degree in Communications, Business, Journalism or related field

  • Three plus years of leadership experience

  • Five plus years of experience within social media or communications. Healthcare experience preferred, though other experience in a complex service-oriented industry will be considered

  • Possess in-depth knowledge and understanding of social media platforms, their respective participants and how to maximize visibility and engagement

  • Demonstrated experience working in partnership with senior leaders including Presidents, Vice Presidents and Physicians as well as senior professionals in Communications, Marketing and Planning/Strategy

  • Aptitude for crafting engaging content, creating social media strategies and strong track record of successful content development

  • Strong project management and organizational skills with public relations, marketing, sales, or social community management

  • Excellent verbal and written communication skills

  • Ability to assess and acquire new social media tools

  • Digital design using Photoshop and Illustrator and digital media editing (minor video and audio editing)

  • Experience with or willingness to learn web content management systems, including WordPress

We take great care of careers.

With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is your moment.