Director of Marketing Analytics

4 weeks ago

Austin, United States Corel Full time

Director of Marketing Analytics, Alludo Push the boundaries of tech. In your sweatpants. We're looking for an experienced Director of Marketing Analytics to help us change the way the world works. Here, you'll be responsible for leading and managing all aspects of our paid media strategy and execution. This global role will work closely with media agencies, internal teams, and business stakeholders to optimize media spend and drive revenue from the portfolio of Alludo brands. The ideal candidate will have a deep understanding of paid media strategies, media planning, and analytics, with a focus on maximizing ROI. You will be driving awareness, customer acquisition and retention for Alludo brands through paid channels. The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons: * This is the moment. It's an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel), and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us. * We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got. * It's your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we're serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way. Sound good so far? Awesome. Let's talk more about the Director of Marketing Analytics role and see if we're destined to be together. As a Director of Marketing Analytics, you will: * Use your quantitative background to dive into large datasets to guide decision-making. We solve many exciting challenges including customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation. * Business Strategy and Operations Management: You will spearhead the development and implementation of advanced revenue forecasting models. You'll be involved in establishing and achieving quarterly revenue forecast goals. As Alludo continues on its journey to become more data oriented, you'll also work to overhaul and standardize the forecasting and reporting structures across the organization, ensuring a cohesive and modern approach to business and marketing analytics. * Insight Generation and Performance Analysis: You and your team will provide comprehensive marketing analytics insights, aligning with industry standards and company-specific objectives. This includes leading initiatives to analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes. * Campaign Analytics and Budget Optimization: You will develop and implement strategies for optimizing marketing spend, focusing on maximizing ROI and achieving targeted business outcomes. This includes conducting in-depth analysis of marketing campaigns to evaluate performance and identify areas of success and improvement. What YOU Bring to the Table: * Overview: 10-15+ years of professional experience in Marketing Analytics, Growth Marketing Analytics, Performance Marketing, Marketing Campaign Analytics, etc + Domain expertise in eCommerce software sales models * Advanced Analytical Skills: Proficiency in statistical analysis, data mining, and predictive modeling. Expertise in using analytics tools and software (e.g., SQL, Python, R, Tableau, Google Analytics). * Strategic Thinking and Business Acumen: Ability to translate data insights into actionable business strategies. Strong understanding of market trends, customer behavior, and competitive landscape. * Revenue Forecasting and Financial Modeling: Experience in creating accurate revenue forecasts and financial models. Familiarity with budgeting and financial planning in a marketing context. * Marketing Insights and Campaign Analysis: Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI. What are you waiting for? Apply now We can't wait to meet you. (FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.) About Alludo Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do. Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW, MindManager, Parallels, and WinZip - to inspire users and help them achieve their goals. It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic. Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential. #LI-Remote

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