Marketing Coordinator

6 days ago

North Charleston, United States Preferred Home Services, LLC Full time

Job Type

Full-time

Description

About Preferred Home Services:

Preferred Home Services is a rapidly growing market leader for residential home services in the Charleston and Greenville areas and is looking to fill the position of Marketing Coordinator. The Marketing Coordinator will successfully implement the company marketing plan within set budget guidelines in the designated market area (DMA) in coordination with internal and external partners.

Description:

The Marketing Coordinator will be assigned initiatives and projects that support the overall marketing strategic plan. Preferred Home Service's strategy lends itself to a 90 day focus aligned to the overall 1 year marketing plan. They will coordinate efforts from external vendors, work closely with key internal teams including customer service and participate in weekly meetings looking for key insights AND improvement to current efforts. For this individual to be successful in this role they must be a passionate, continuous learner with an entrepreneurial attitude and drive to win.

RESPONSIBILITIES

  1. Implement & manage marketing budgets
    1. Maintain all media contracts
    2. Review & approve all marketing invoices
    3. Perform monthly budget reconciliations
  2. Creative coordination
    1. Traffic all creative according to deadlines
    2. Develop & maintain all media calendars
    3. Communicate planned media to internal stakeholders
  3. Website, Listings Management & Social Media
    1. Manage all Social Media Channels, engagement and response management
    2. Maintain all public listings and profiles for accuracy & completeness
    3. Assist with any website changes
  4. Lead Aggregators
    1. Review all profiles for completeness and accuracy and document for reference
    2. Maintain the GLS profile, manage the daily leads and review solicitation process
    3. Maintain other lead aggregator platforms as necessary
    4. Research and report on any lead platforms for consideration
  5. Email Marketing
    1. Coordinate the execution of all content development and distribution
    2. Develop email campaign strategy and templates
    3. Analyze campaign performance and recommend improvements
  6. Reputation Management
    1. Maintain review solicitation tool and distribute monthly scorecard
    2. Monitor online reputation sites
    3. Respond to all public reviews or escalate accordingly
    4. Champion efforts to increase the number of positive company reviews
    5. Formulate a library of scripts for public review response
  7. Maintain all Marketing Data & Analytics
    1. Maintain monthly marketing KPI's
    2. Maintain customer data for mailings
    3. Collect and maintain competitive & market intelligence
    4. Recommend improvements to marketing and customer service using performance data
  8. Assist with special projects

KEY ACCOUNTABILITIES
  • Monthly KPI reporting
  • Media & Creative Calendars
  • Creative placement
  • Website, Listings and Aggregator platform maintenance
  • Reputation Management Platform
  • Email Marketing Platform
  • Research & Competitive Data
  • Budget adherence & reconciliation
  • Collaborate closely with internal departments; Customer & Field Service, Training and Human Resources
DESIRED QUALIFICATIONS
  • Self-motivated, detail oriented, results-driven personality
  • Solid teamwork skills & Strong work ethic
  • Strong analytical skills with the ability to cultivate metrics and identify meaningful trends
  • Demonstrated experience with Email Marketing platforms
  • Working knowledge of various Social Media and Reputation Management platforms
  • Exposure to the basic principles of SEM and Google Products
  • Must be extremely comfortable with Microsoft Office (Excel, Word, Power Point)
  • Goal-oriented, self-motivated and able to work independently
Requirements
  • Minimum 3 years of experience in progressive marketing roles
  • Experience managing vendors, consultants and agencies that serve in supportive roles
  • Project Management experience a plus

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