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Associate Director, Paid Search
4 months ago
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
Overview:
The Associate Director, Search is responsible for leading the execution team of a retail client driving the growth, management, retention and satisfaction of these accounts. The Associate Director will manage and direct a Search team of Campaign Managers both onshore and offshore. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns.
Job Description:
Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps VP/Director and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels
Understands client’s goals, markets, needs and expectations of the agency
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Independently leads performance and strategy presentations
Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals
Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Establishes expectations and goals for team on performance marketing thought leadership
Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Qualifications
Bachelor’s degree, concentration in business, marketing, or advertising preferred
4-6 years of account management experience in Search Engine Marketing; client side or agency side preferred
2-4 years of demonstrated success in managing and leading a team of paid search specialists
Proven experience managing large-scale campaigns on Google Ads and Bing Ads; retail industry experience highly preferred
Hands-on experience with Shopping Ads and Performance Max campaigns
Experience with bid management tools like Search Ads 360
Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
Demonstrated problem solving, organization, and project management skills
Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success
Ability to develop and implement comprehensive paid search strategies aligned with client goals
Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner
Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously
High attention to detail and the ability to move at an agile pace
Additional Information
All your information will be kept confidential according to EEO guidelines.
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