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Head of Brand Experience

2 months ago

Portland, United States On Running Full time

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message, and bring our products and stories to consumers in NA. As we accelerate our omnichannel strategy, we are seeking a dynamic, commercial, and creative Head of Brand Experience to build and lead our NA team. This role will be instrumental in elevating the On brand through compelling experiences. The ideal candidate will possess a passion for sports and lifestyle, a deep understanding of retail, multi-channel, events, and visual merchandising, and the ability to develop and execute strategies that engage and inspire our communities through innovative physical experiences. Your Mission

Provide strong leadership to the Brand Experience team, fostering an inclusive and collaborative work environment devised to deliver excellence. Partner with the B2B KA Marketing leads and cross-functional commercial counterparts to craft omnichannel brand experience strategies and executions. In partnership with the Global Brand Experience and DTC team, lead the rollout of retail and community experiences across the North American market. Drive global, regional, and cross-functional alignment, ensuring a cohesive and consistent brand experience across all physical brand touchpoints. Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards. Stay updated with industry trends, emerging technologies, and consumer behavior to continually innovate our strategies for all sub-functions within your team. Drive the evolution of On Events in NA by creating premium, world-class experiences and inspiring our communities to connect with the brand. Allocation and management of the budget, ensuring that it aligns with business priorities and tracking the ROI. Leading and monitoring the execution of the Brand Experience strategy across the subfunctions, tracking critical brand and business KPIs. Your story

You have at least 8 - 10 years of experience in brand experience, commercial, retail, or a related field, with a proven track record of developing and executing successful strategies and projects. You have an in-depth understanding of the North American market, the consumers, and omnichannel retail and experiences. Your leadership skills have been honed through previous management roles, and you have a demonstrated ability to inspire, motivate, and develop high-performing teams. With your strategic mindset, you excel in creating environments that captivate visitors and drive engagement. You have a keen eye for design and aesthetics, understanding how to align them with the On brand identity. Excellent communication and stakeholder management skills allow you to collaborate effectively with cross-functional teams and external partners. You thrive in a fast-paced and dynamic environment, adapting quickly to changing circumstances and driving innovation. Your continued growth and thirst for knowledge of retail trends, consumer behavior, and emerging technologies enable you to stay ahead of the curve. About the Team

As the Head of Brand Experience NA, you will lead a talented and diverse team of B2B Partner Marketing, Events, Visual Merchandising, Production & Planning, Community, and Tech Reps.Together, our mission is to position On as a premium sports brand rooted in performance running and deliver exceptional brand experiences that bring happiness and a big impact to new and existing audiences. Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope. Did you know Portland has more than 1.2 million trees? Our team is pretty happy to have a testing ground in the very green Pacific Northwest. We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating. What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire. We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think. Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things. Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment. Step One

It starts with you...

You'll start by submitting your application to a specific role.We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On. Step Two

Interview with a recruiter

What ignites your spirit?This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture.Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team. Step Three

Interview with a hiring manager

Ready to dig into the details?This second interview will be held with your future manager and will focus on the specifics of the job.Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum. Step Four

The Case Study

What's your style?This task will help us understand how you think, face a challenge and give insight into your novel ideas.Designed to give everyone their best shot, your case study is based on something you might typically experience on the job.This is your chance to show us what you’ve got. So express yourself. Be you. Step Five

The Experience Day

Your first taste of the Oniverse.This is a time to meet some of the people you'll be working closest with.In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values.We believe how you do things is just as important as what you do. Step Six

The Result

Are we a good fit?We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly.It’s also time for you to reflect on the experience – are we the right place for you?No matter the outcome, we’ll give you meaningful feedback. Step One:

It starts with you... You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

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