Brand Marketing Manager

3 weeks ago

Providence, United States Hasbro Full time

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro's US Regional Strategy & Marketing Team has an immediate need for a passionate, results-oriented, innovative marketer to lead key initiatives for the Fashion Portfolio In this role, you will lead key brands within the portfolio as part of a team of marketers to drive the development and execution of forward-thinking brand strategy to achieve revenue and profitability targets.

In this role, you will have P&L responsibility for your brands, including establishing pricing, forecasts and marketing spend budget; build coordinated annual marketing plans around new product lines to drive revenue growth; analyze point-of-sale data to understand the trends of the business and drive decision-making. You will also partner with internal and external cross-functional teams to develop and execute integrated consumer and retail programs ensuring executional excellence while managing brand programs on time and on budget.

A day in the life of a Brand Marketing Manager - US Marketing:

You will serve as the primary interface between the US Marketing Organization and key internal & external stakeholders, including the Global Marketing Organization, Regional Sales teams and Customers, Category Management, Operations, and Finance. You will be responsible for:

  • Develop and execute comprehensive brand strategies to achieve financial targets.
  • Collaborate closely with cross-functional teams to ensure alignment and integration of product priorities with overall business objectives.
  • Be tapped into brand POS performance, key trends, consumer insights, and competitive landscape dynamics within the category.
  • Monitor market dynamics and consumer preferences to make data-driven decisions regarding portfolio adjustments and new product introductions.
  • Develop and execute range planning strategies to ensure the optimal assortment of products that meet consumer needs across the US and align with brand positioning.
  • Work closely with Sales, Category Management, Finance and Operations teams to develop assortment plans that drive revenue growth and maximize profitability.
  • Utilize insights from market analysis, consumer trends, and competitive intelligence to inform range planning decisions and identify whitespace opportunities.
  • Command of performance across the portfolio, with absolute clarity on drivers of growth & decline, upcoming risks and opportunities, and performance vs. plan.
  • Ability to share a narrative on the business to internal and external stakeholders.
  • Utilize data analytics and insights to identify revenue growth opportunities and drive incremental sales through pricing, promotion and trade optimization.
  • Deliver impactful presentations on products to internal teams and external partners, including Retail Accounts across the US market.
  • Lead pricing strategy development for assigned brands, taking into account competitive pricing dynamics, value proposition, and market positioning.
  • Conduct pricing analysis and modeling to assess pricing elasticity, profitability impact, and pricing optimization opportunities.
  • Collaborate with Sales and Finance teams to implement pricing strategies that support revenue growth objectives while maintaining margin targets.
What you'll bring:
  • Bachelor's degree in Marketing, Business Administration, or related field. MBA Preferred.
  • 6+ years of progressive Marketing experience in the Consumer Products Industry, preferably with a focus on toys or entertainment.
  • Storytelling & communication: Craft compelling narratives that effectively communicate insights, and the product value proposition & benefits to customers across various channels, including presentations and marketing collateral. Deliver impactful presentations to internal and external audiences.
  • Understanding of Trends (Sales/Shipments): Ability to analyze sales and shipment data to identify patterns, opportunities, and market trends.
  • Creative Problem Solver: Ability to think outside the box and find innovative solutions to complex problems.
  • Ability to Connect the Dots: Skillful at identifying connections and patterns across diverse sets of information to gain holistic insights.
  • Can Simplify the Complex to Distilled, Actionable Recommendations: Ability to distill complex information into clear, concise, and actionable recommendations.
  • Proactive: Takes initiative and anticipates needs to stay ahead of challenges and opportunities.
  • Curiosity: Possesses a natural curiosity and thirst for knowledge to continuously learn and improve.
  • Collaborative: Partnership approach to gather input from various stakeholders and translate diverse perspectives into cohesive strategies.
  • Identifies Opportunities: Keen eye for identifying untapped opportunities for growth and innovation.


Reporting Structure:

The Brand Marketing Manager will report directly to the US Marketing Lead: Preschool and Fashion Portfolio, specifically overseeing their brand / portfolio of brands. In this reporting relationship, the Brand Marketing Manager will collaborate closely with the Marketing Lead to align strategies, priorities, and initiatives with broader organizational goals. The Marketing Lead will provide guidance, mentorship, and support to ensure the Brand Marketing Manager success in driving the marketing objectives and achieving desired outcomes for the assigned brand / portfolio of brands within the US region.

This role offers an exciting opportunity for a strategic and creative marketing professional to make a significant impact within the US Marketing Organization. If you are passionate about driving brand success through innovative marketing strategies and collaborative teamwork, we encourage you to apply.

Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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