Senior Brand Manager

3 weeks ago

Pierce, United States USA GPC Genuine Parts Company Full time

This role requires a dynamic leader who can think strategically, inspire creativity, and deliver measurable results. You will have one to two direct reports, as well as share the responsibility of co-managing a large XF team across product, category, engineering, retail, packaging, research, media, PR, social, events, finance, legal and more. Responsibilities Assist with the development and implementation of a comprehensive, multi-year brand marketing strategy. Partner with Category and the Sr. Marketing Director to oversee the refinement of Carlyle’s premium tool line, ensuring alignment with target audience preferences and market trends. Manage small team of Brand Managers, providing guidance, mentorship, and support to drive performance and professional development. Collaborate with cross-functional teams to ensure seamless execution of brand initiatives. Must simultaneously be a team leader and a do-er who can roll up their sleeves and help do the work. Partner with XF team to help build and execute media, social, PR & influencer plan. Assist with management of multiple agencies at a time. Able to work on wide array of workstreams such as: retail activation, premiums and merchandise, copy editing, tradeshow activations, community service activities etc. Drive innovation and creativity in all aspects of brand marketing, from product packaging to digital campaigns to website creation. Partner with engineering to build a comprehensive new website. Protect the Brand - build and socialize tight Brand Standards, ensure that brand integrity is maintained, and brand identity and brand love is established with both internal and external stakeholders, including target audience. Partner with legal to manage trademark expansion and registration. Establish KPIs and performance metrics to evaluate the effectiveness of brand initiatives, and adjust strategies as needed to optimize results. Work closely with Sr. Director to ensure tight alignment on all initiatives, decisions, and outcomes. Qualifications Minimum of 7+ years’ experience in brand marketing, with a proven track record of success in driving brand growth and awareness. Ideally a bachelor’s degree in marketing, Business Administration and/or a related field; Advanced education such as a MBA or master’s in marketing preferred. Previous experience in re-positioning brands or launching new products in competitive markets. Experience working with consumer brands, retail and/or the auto industry. Strong leadership skills with the ability to inspire and motivate lean teams to achieve ambitious goals. Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Strong strategic thinking and analytical abilities, with a keen eye for identifying market opportunities and consumer insights. Results oriented mindset with a focus on delivering measurable business results. Must have experience building and managing media, influencer, social and/or PR plans and initiatives (with or without an AOR). Creative thinker with a passion for developing innovative marketing campaigns and brand experiences. “Brand Protector” someone who will ensure that all activations, even those managed by XF teams, are always on Brand and executed with excellence. Experience managing marketing budgets, reviewing, and executing agency SOWs, processing invoices etc. Physical Demands / Working Environment Typical office working environment- minimum 3 days a week Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on

jobs.genpt.com

or create an account to set up email alerts as new job postings become available that meet your interest GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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