Developer Marketing Manager

2 weeks ago

Menlo Park, United States BITO Full time

Bito is a startup that uses AI (ChatGPT, OpenAI, etc.) to create game-changing productivity experiences for software developers in their IDE and CLI. Already, over 100,000 developers are using Bito to increase their productivity by 31% and perform more than 1 million AI requests per week.

Our founders have previously started, built, and taken a company public (NASDAQ: PUBM), worth well over $1B. We are looking to take our learnings, learn a lot along with you, and do something more exciting this time. This journey will be incredibly rewarding and incredibly difficult

We are building this company with a fully remote approach, with our main teams for time zone management in the US and in India. The founders are based in Silicon Valley and India.

About you:

You are a marketer that cares. You care about your audience and you care about how great content can make a difference. You are data informed, nimble, and a self-starter. You can be a jack-of-all-trades as needed and have an instinct for self-prioritization. Hopefully, you love software that helps people build software. At Bito, we love software that helps people build software.

Responsibilities:

  • Own and execute developer content campaigns that drive weekly, monthly, quarterly key results
  • Build presence on behalf of Bito across our owned social and community channels, as well as referral channels like Reddit, Stackoverflow, and GitHub
  • Script, record, edit, and publish video tutorial content like YouTube how-tos
  • Build a developer marketing playbook
  • Be one of the first points of contact for developers and customers, including fielding or routing support inquiries
  • Understand developers workflow needs and business goals, then help them understand how Bito can help them achieve their goals through content and product enablement
  • Provide API, documentation, and product guidance to technical audiences such as AI Agent developers, product managers, and founders
  • Support our "developer-first" sales motion through content and email campaigns
  • Work closely as part of Bito's go-to-market team to drive adoption, onboarding, value realization, and retention for customers
  • Speak and write for a developer audience, write blog posts, how-tos, and represent Bito in digital communities
  • Engage with, learn from, and support Bito's growing community of developers and AI enthusiasts
  • Become a trusted voice and advocate in the world of AI
Requirements:
  • You love helping people
  • 2+ years of marketing at a developer toolkit SaaS company
  • 1+ years software engineering study or experience with programming languages
  • Keen interest or direct experience within the AI industry
  • Skilled at measuring and increasing customer NPS, adoption, and retention through content
  • Intimate familiarity with developer documentation, communities, and hackathons
  • Familiarity with AI technology
  • Familiarity with running or helping to run a community online
  • Tools we use today include HubSpot, Apollo, Loom, WordPress, Mixpanel, Figma, and GitBook
  • Willingness to travel
What do we offer:

At Bito, we strive to create a supportive and rewarding work environment that enables our employees to thrive. Join a dynamic team at the forefront of generative AI technology.
  • Dynamic learning environment
  • Work from anywhere
  • Flexible work timings
  • Competitive compensation, including stock options
  • A chance to work in the exciting generative AI space
  • Quarterly team offsite events

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