Senior Campaign Marketing Manager MicroStrategy

2 weeks ago

Virginia, United States CareerBuilder Full time

Company Description

MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

Job Description

MicroStrategy is seeking an experienced, creative, and data-drive Senior Campaign Marketing Manager to join our marketing team. Reporting to the Senior Director of Demand Generation, the Senior Campaign Marketing Manager will be responsible for leading strategic campaign and digital initiatives aimed at creating, capturing and converting demand to driving pipeline and closed-won business for our target markets. This is a global role that will work closely with product marketing, brand and sales teams. This is an excellent opportunity for someone with 8+ years of digital and campaign marketing experience, looking to help build a demand engine for MicroStrategy.

To be successful you will need to have proven experience leveraging digital channels including SEM/SEO, paid & organic social, display advertising as well as traditional outbound channels, such as email, direct

mail, webinar and virtual events to drive demand and pipeline. You will be an excellent project manager, executioner and thrive under pressure.

The Senior Campaign Marketing Manager is responsible for developing marketing campaign strategies and plans for critical corporate initiatives. This person will orchestrate the full marketing mix, from awareness through consideration and purchase. In this role, you will also be focused on developing and executing lead generation programs, in conjunction with other marketing teams, through third-party advertising, content syndication, webcasts, social media, and additional digital marketing channels to drive sales qualified leads and ultimately sale pipeline.

This role is ideal for someone who has experience executing on multi-channel, multi-faceted lead generation marketing campaigns, and is actively looking to get to the next level in overseeing both the strategy and day-to-day tactical execution of these campaigns. On a regular basis, you will be interfacing with third-party advertising sites, reviewing media kits, determining the best lead gen strategy for our markets, executing marketing programs, reviewing leads, and measuring ROI on these campaigns to decide on next steps and future campaigns. You will be using technologies such as Salesforce.com CRM, Marketo marketing automation, Office 365, Zoom, MicroStrategy, LinkedIn, X, and Hootsuite.

We need someone who can collaborate with several stakeholders and assemble marketing plans to align activities and drive lead generation effectiveness. If youre sharp, motivated, and ready to dig in, we have a place where you can grow while learning from a strong team.

Your Focus:

Within the marketing team you will be responsible for overseeing marketing campaigns that generate net new leads through outbound campaigns that encompass a broad range of marketing tools (email marketing, social media, web promotion, content marketing, awareness building)

You will be responsible for the planning, creation, execution, present, and reporting of those campaigns by collaborating with both internal and external resources

You will make recommendations on theme selections, analyzing the campaign results and providing guidelines moving forward

Being able to communicate at a high level is essential as you will be asked to input into and influence the campaign strategy to achieve quarterly business targets

Work directly with key stakeholders to develop high-impact marketing campaign plans for MicroStrategy products; shape campaign themes and identify the most effective messaging, value proposition, channels and calls to action

Build, manage, and optimize best-in-class demand gen programs, ensuring that programs are executed, and funds are allocated to maximize ROI

Report on campaigns in a timely manner such that the analysis helps optimize campaigns, helps sales drive maximum value from the outcomes and helps executives understand the ROI

Partner with cross-enterprise stakeholders to develop demand generation campaigns, governance processes, and lead management

Manage and create MicroStrategys social media strategy and channels to drive net new followers and increase engagement through social channels

Experience with social media publishing and monitoring platforms

Create and implement and manage marketing campaigns, leveraging digital marketing tactics, including SEO/SEM, display advertising, retargeting, paid social and traditional channels such as email and virtual events (webinars) and direct mail to meet business goals and objectives.

Monitor and measure programs and report on performance to key stakeholders against KPIs.

Build and optimize conversion-rate landing pages.

Continuously work to optimize campaigns through relevant A/B tests and adjusting marketing mix as program justifies.

Execute email, drip and nurture email campaigns that support awareness, education, and drive demand.

Analyze data & budget to make program recommendations for campaign optimization.

Create and recommend digital marketing content and rich media content in collaboration with Content Producer for program execution.

Manage relationships with external agencies and vendors as required.

Stay abreast of current marketing & digital trends and best practice.

Qualifications

Minimum Bachelors degree; advanced degree preferred

8+ years marketing experience

Strong webinar or event management and execution experience

Superior ability to communicate with and influence across all levels of the organization

Experience or working knowledge of Enterprise Software Industry and B2B Go to Market processes and tactics

Experience in working within and collaborating with a customer focused sales environment with an understanding of sales channels and market segments

Ability to partner with cross-functional stakeholders, speakers, analysts and solution experts to achieve objectives and hit timelines and maximize impact of projects, webcasts, or campaigns.

Proficient with all Microsoft Office applications, Marketo, Salesforce, Zoom

Energetic, strong work ethic and a dynamic individual

Highly motivated and willing to work within a fast-paced environment with an innate sense of urgency

Excellent written communication, organization, time-management, process, and project management skills

SalesForce.com and marketing automation (Marketo) experience a must

Experience with Google Analytics, Google Search Console

#J-18808-Ljbffr

  • Senior Product Manager Microstrategy

    2 days ago

    Virginia, United States Entertainment Services Alliance, Inc. Full time

    MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in...

  • Campaign Marketing Manager

    2 weeks ago

    Virginia Beach, United States Smart Solutions Inc Full time

    As a Campaign Marketing Manager, you will spearhead the planning, execution, and management of strategic marketing campaigns. You'll be responsible for driving results and achieving campaign objectives through innovative strategies and effective collaboration with cross-functional teams. Key Responsibilities : Develop and implement comprehensive marketing...

  • Senior Analyst, Treasury and Investor Relations

    2 weeks ago

    Tysons Corner, Virginia, United States MicroStrategy Incorporated Full time

    Job Description The Senior Analyst will be responsible for supporting various treasury and capital market activities, investor relations activities, investments, digital assets strategies, and corporate finance items. Your Focus:  Treasury Support cash and liquidity management  Support capital markets activities, balance sheet, and liability...

  • Marketing Manager

    2 weeks ago

    Gainesville, Virginia, United States Door Pro America Full time

    Door Pro America, a leading provider of high-quality residential garage doors, is seeking a dynamic and results-driven Marketing Manager to join our team. As a Marketing Manager, you will develop and execute marketing strategies to promote our brand, attract customers, and drive revenue growth. In this role, you will be responsible for creating and managing...

  • Marketing Manager

    2 weeks ago

    Ashland, Virginia, United States Anton Paar USA Full time

    Overview: You are...    a strategist who adapts quickly in a dynamic market place, a communicator with a strategic approach, and an innovator who is results-driven. As Marketing Manager, and key member of the Marketing Team, you drive brand awareness and lead generation for one of our three business units and lead a team of Technical Insides Sales...

  • Marketing & Sales Manager

    2 weeks ago

    Virginia Beach, United States REI Management Services LLC Full time

    We are recognized for our leading competitive marketing and sales strategies among other firms in the Virginia Beach area! As a business marketing and sales firm, our mission is to help our top-tier clients increase their revenue and brand recognition. Our Marketing & Sales Manager team prioritizes connecting our clients with their consumer base through...

  • Senior Account Manager

    3 weeks ago

    Richmond, Virginia, United States FIVE19 Creative Full time

    FIVE19 Creative, a leading marketing and advertising agency, is seeking an experienced Senior Account Manager to join our team. The successful candidate will be responsible for overseeing a portfolio of tier 1 client accounts and maintaining strong relationships with them. This position requires excellent communication, organizational and problem-solving...

  • Marketing & Sales Manager

    4 days ago

    Virginia Beach, United States REI Management Services LLC Full time

    We are recognized for our leading competitive marketing and sales strategies among other firms in the Virginia Beach area! As a business marketing and sales firm, our mission is to help our top-tier clients increase their revenue and brand recognition. Our Marketing & Sales Manager team prioritizes connecting our clients with their consumer base through...

  • Marketing Manager

    2 weeks ago

    Virginia Beach, United States OED Solutions Full time

    We are seeking an experienced Marketing Manager with expertise in advertising, promotions, and events to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing creative marketing strategies, managing advertising campaigns, coordinating promotional events, and overseeing the marketing team.Responsibilities:Develop...

  • Marketing Specialist

    2 weeks ago

    Virginia, United States MashPoint Full time

    Position: Marketing Specialist Location: Spotsylvania, VA 22551 Duration: 3+ Months ("Possible Extension") Summary The Marketing Specialist is a key member of the Marketing Department, working on the creation and subsequent support of marketing initiatives both at a central and site level to ensure effective activation and ongoing measurement of success....

  • Email Marketing Specialist

    2 weeks ago

    Virginia, United States Mosaec Full time

    fairfax, Virginia, General Description: Northern Virginia Community Collegeâ€s (NOVA) Email Marketing Specialist will work to advance the institutionâ€s enrollment efforts through the successful execution of strategic email and SMS campaigns. The Email Marketing Specialist will report to the Associate Director of Enrollment Marketing and work closely...

  • Marketing Manager

    4 days ago

    Virginia Beach, United States OED Solutions Full time

    Job DescriptionJob DescriptionWe are seeking an experienced Marketing Manager with expertise in advertising, promotions, and events to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing creative marketing strategies, managing advertising campaigns, coordinating promotional events, and overseeing the marketing...

  • Marketing Manager

    17 hours ago

    Virginia Beach, United States OED Solutions Full time

    Job DescriptionJob DescriptionWe are seeking an experienced Marketing Manager with expertise in advertising, promotions, and events to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing creative marketing strategies, managing advertising campaigns, coordinating promotional events, and overseeing the marketing...

  • Entry-Level Promotional Marketing Assistant

    3 days ago

    Virginia Beach, Virginia, United States REI Management Full time

    REI Management is seeking a vibrant, energetic, and dedicated entry-level Promotional Marketing Assistant to join our growing team Our firm has been in Virginia Beach and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to...

  • Entry-Level Promotional Marketing Assistant

    4 days ago

    Virginia Beach, United States REI Virginia Full time

    Job DescriptionJob DescriptionREI Management is seeking a vibrant, energetic, and dedicated entry-level Promotional Marketing Assistant to join our growing team! Our firm has been in Virginia Beach and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and...

  • Marketing Director

    3 weeks ago

    Fairfax, Virginia, United States Gates, Hudson & Associates Full time

    Overview: Seeking a visionary Multifamily Marketing Director to lead our dynamic team in crafting compelling campaigns and transforming living spaces into thriving communities. You will work with a small, in-house marketing team that is pushing hard to innovate in the multifamily commercial real estate (CRE) marketing space. Our goal is to implement...

  • Digital Marketing Manager

    2 weeks ago

    Virginia Beach, United States DroneUp Full time

    Description ONSITE - Virginia Beach, VA DroneUp is seeking a Digital Marketing Manager that will support the team in driving engagement, lead generation, and overall growth. This position is responsible for developing and executing the content strategy across various digital channels, including social media, email, and web. The ideal candidate for this role...

  • Digital Marketing Manager

    20 hours ago

    Virginia Beach, United States INCPG Full time

    Digital Marketing Manager  Seeking a Digital Marketing Manager in Virginia.  The role will develop the digital marketing omni channel strategy that attracts consumers to consumer brand websites, digital, social and retailer channels, and promotes awareness, consideration, and sales of branded products and services. Responsibilities   • Establish and...

  • Entry-Level Promotional Marketing Assistant

    13 hours ago

    Virginia Beach, United States REI Virginia Full time

    REI Management is seeking a vibrant, energetic, and dedicated entry-level Promotional Marketing Assistant to join our growing team! Our firm has been in Virginia Beach and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to...

  • Marketing Director

    2 weeks ago

    Sterling, Virginia, United States REI Systems Full time

    Overview: JOB DESCRIPTION REI is seeking an experienced, knowledgeable, and passionate Director of Marketing who can advance our B2G marketing strategy and demonstrate a return on our marketing investments. Our Marketing Director, reporting directly to the Chief Growth Officer, will be the company’s visionary who continuously promotes our innovative blend...