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Marketing Coordinator

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West Des Moines, United States Aureon Full time

ESSENTIAL DUTIES AND RESPONSIBILITIES:Email Campaign Management:Define, automate, and manage email campaigns and workflows using Pardot.Develop and implement segmentation strategies to target specific audiences effectively.Create and manage email templates, ensuring they are aligned with brand guidelines and optimized for deliverability.Track and analyze email campaign performance using Pardot's reporting tools, making data-driven recommendations for optimization.Conduct A/B testing to optimize subject lines, content, and send times for improved engagement.Ensure compliance with email marketing best practices and regulations.Social Media Strategy and Execution:Monitor social media activity of key accounts for opportunities to interact and amplify their messaging.Plan, create, and schedule social media posts to enhance brand visibility and engagement.Encourage greater social media participation across departments and provide training as needed.Digital Advertising Campaigns:Develop and execute digital advertising campaigns across various platforms (e.g., Google Ads, social media ads).Run experiments, track performance, and continually optimize digital ad campaigns to build and scale a highly efficient mix of demand gen campaigns.Analyze and report on the effectiveness of digital advertising efforts, providing insights and recommendations for improvement.Marketing Strategy Support:Support marketing and sales efforts by helping to establish and evaluate a marketing strategy by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations.Communicate campaign deliverables, objectives, and timelines to the sales team while providing instructions for promotion or use.Continually seek and research new sources of prospective customers while providing recommendations for marketing and sales leadership.Create impactful long-term programs to improve conversion rates and overall lead quality.Other duties as assigned.EDUCATION, TRAINING, AND EXPERIENCE:Experience/certification in Pardot Marketing Automation.Proficiency in social media management and strategy, with a proven track record of increasing engagement and brand visibility.Experience/certification in Google Ads and Google AnalyticsExperience developing and executing measurable integrated demand programs that drive net new pipeline and revenue.Proven record of partnering with sales to meet or exceed pipeline and revenue targets.Solid understanding of digital marketing best practices.Strong copywriting skills.REQUIRED SKILLS:Experience developing and executing measurable integrated demand programs that drive net new pipeline and revenue.Proven record of partnering with sales to meet or exceed pipeline and revenue targets.Strong analytical and research skills.Exceptional written and communication skills.TOOLS, EQUIPMENT, AND SOFTWARE:Demonstrated knowledge of personal computer applications Microsoft Windows and Microsoft Office, including Microsoft Outlook.Hubspot or similar marketing automation toolsGoogle Analytics and Search ConsoleWORKING CONDITIONS AND PHYSICAL REQUIREMENTS:Primarily indoor work primarily in office environmentFrequent utilization of manual dexterity and visualizing of computer screenNo unusual physical requirements