Digital Marketing Coordinator

1 week ago

Charlotte, United States Forshaw Inc Full time

FORSHAW has an immediate need for an individual to join our team as Digital Marketing Coordinator. This position will be responsible for coordinating and managing marketing deliverables, graphic design tasks, and social media campaigns. Reporting directly to the Marketing Manager, this position will be based out of our corporate office in Charlotte, North Carolina.

The ideal candidate will have experience with Adobe Suite, Microsoft Suite, Mailchimp, and Hootsuite, and will be skilled at handling multiple projects simultaneously. Attention to details, a focus on accuracy, and pride in one's work are attributes that will contribute to success in the role.

FORSHAW is a third-generation, family-owned and operated national pest control distribution business headquartered in Charlotte, North Carolina with eleven offices strategically located throughout the U.S. providing exceptional, hands-on service to our customers. Founded in 1961, FORSHAW is recognized as an industry leader that provides strategic solutions to help both our customers and vendor protect public health.

Requirements

Responsibilities

  • Communicate with Vendors and Clients for updated creative assets.
  • Maintain a Master List of all Deliverables for the duration of events, including website banner updates, featured product updates, social media posting, and email blasts
  • Ensure all deliverables are uploaded and delivered on time, including vendor, local, and national promotions.
  • Update the shared calendar regularly to track deadlines and milestones.
  • Work closely with Sales and Operations teams to ensure product availability and that all promotions are communicated effectively through departments.
  • Assist in any design or creative needs of clients, including graphic design for digital and print materials.
  • Create graphic designs for website banners, vendor needs, email marketing, social media awareness campaigns and promotional content.
  • Produce visual content for newsletters, marketing collateral, and advertisements.
  • Distribute collateral and other marketing materials as they arrive, including sorting, boxing, and shipping.
  • Maintain inventory of the marketing closet, ensuring needed stock is always on hand as determined by the Marketing Manager.
  • Ensure branches have universal collateral for seminars and trade shows.
  • Price out swag, marketing materials, signage, table skirts, etc.
  • Collaborate with Marketing Specialist to place replenishment orders as needed.
  • Help create and manage marketing campaigns by developing marketing materials.
  • Coordinate and send targeted communications post-trade or event shows to engage with lead lists.
  • Monitor competitor activity in the industry to identify strategies and approaches.
  • Update one-sheets and sales & marketing collateral to ensure effectiveness and industry impact.
  • Coordinate with events, marketing, and sales teams to assist in the production for trade and event shows, overseeing deliverables and ensuring all requirements are executed on time and within budget.
  • Generate reports, presentations, customized eblasts, sales collateral, etc.as needed by the Marketing or Sales teams.
  • Ensure print and online presence for FORSHAW is up to date and universal.
  • Collaborate with IT team for website updates and digital strategy.
  • Coordinate a social strategy and story arc to align with our marketing materials and objectives.
  • Oversee standard social media awareness campaigns as coordinated with the Marketing Manager.
  • Perform other tasks as requested.
Qualifications
  • Bachelor's in Business, Marketing, Communications or related field preferred
  • Must have a strong knowledge of Adobe Suite including Adobe Illustrator, Microsoft Suite, Mailchimp, Formsite and Hootsuite.
  • Superior written, verbal, listening communication and organization skills, and a strong attention to detail
  • Ability to manage and prioritize multiple projects in a fast-paced environment
  • Able to work independently as well as work with a team to achieve shared objectives
Physical Requirements
  • Routinely sit or stand for extended periods of time.
  • Ability to lift and carry objects and materials weighing up to 25 lbs. and occasionally move objects weighing up to 40 lbs.
Summary of Benefits
  • Competitive salary and a great career development opportunity
  • 15 days paid time off in addition to a paid holiday schedule
  • Comprehensive health, dental, vision, disability, and life insurance coverage
  • 401(k) with Company match
  • Peer-to-peer recognition and rewards program
  • We like to have fun and encourage a work life balance

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