Marketing Department Manager

4 weeks ago

Tewksbury, United States Griffin Greenhouse Supplies Full time

Griffin is looking to add a Strategic Team Leader to our Marketing department. The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones.They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities. We offer a competitive salary and benefit package including: Bonus, Profit Sharing, 401k Match, Medical, Dental, Vision, Life Insurances and Paid Parental Leave. Responsibilities: Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions. Responsible for the department’s goals and financial objectives. Work closely with Sr. Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings. Essential Functions – Other duties and responsibilities may be added at management discretion Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities Ensure articulation of desired image and position both internally and externally Responsible for editorial direction, design, production and distribution of all publications and collateral materials . Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. Create and Ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones. Plan/Coordinate and Execute Expos/Tradeshows for overall company success. Build and Develop plan to track towards the budget for expense and income working with the Director of Vendor Relations Increase Social Media Engagement and help support other departments on Social Media platforms, such as HR for Job Opening advertisement and communication. Organizational strategy Help develop and make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout theorganization. Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programsand services and the Organization’s relevance. Managing Maintain a climate that attracts, retains and motivates top quality personnel. Recruit, train, support and guide qualified personnel. Ensure effective management within the marketing, communications and public relations function, with provision forsuccession. Qualifications Minimum of 7 years experience in marketing, communications or public relations with demonstrated success. Bachelors degree in Business, Marketing or similar area of study or equivalent years of experience in a similar position. Experience and/or exposure to the Horticultural Industry strongly preferred. Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. Strong creative, strategic, analytical, organizational and personal sales skills. Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel. Demonstrated successful experience writing press releases, making presentations and negotiating with media. Experience overseeing the design and production of print materials and publications. Computer literacy in word processing, data base management and page layout. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc. Commitment to working with shared leadership and other members of staff. Strong oral and written communications skills. Ability to manage multiple projects at a time. Approximately 5% Out-of-town, overnight travel is required. Griffin is an ADA/EOE and eVerify Compliant Employer

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