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Marketing Specialist-Promotions and Events
2 months ago
Marketing Specialist-Promotions and Events
Casino, 5485 Casino Way, El Cajon, California, United States of America
Job Purpose: The Marketing Specialist’s primary responsibility is to ensure Casino Marketing mass and targeted campaigns and promotions are publicized, implemented and meet or exceed guest expectations and contribute to creating loyal guests. The Marketing Specialist will operate in an effective and efficient manner, while maintaining a positive and engaging environment for fellow Team Members and departments. These duties are carried out in compliance with all applicable rules, regulations, policies, procedures, and laws.
Job Duties and Responsibilities:
Implements Marketing and casino-directed mass and targeted campaigns and promotions by preparing and distributing Team Member communications, identifying and contacting suitable vendors, placing and tracking merchandise, equipment, and supply purchases, developing promotional materials, submitting Creative Service requests, copywriting, and proofreading.
Executes strategic plans for approved Marketing and casino-directed mass and targeted campaigns and promotions by coordinating and managing all elements of the plan, collaborating with appropriate departments to ensure adequate staffing, disseminating information, overseeing the placement of casino signage, determining promotional items needed, ordering and overseeing the installation of decorative items, monitoring staff activities, providing guidance, and instruction as needed.
Evaluates the success of Marketing and casino-directed mass and targeted campaigns and promotions by reviewing prior-year campaigns, participating in collaborative marketing planning sessions, soliciting guest and management feedback, gathering competitor program information, and submitting recommendations to the Director of Promotions and Special Events.
Assists with the development of Promotions and Events Coordinators by providing direct and consistent instruction and guidance on policy and procedure application and service delivery.
Tracks and pays promotional expenses by receiving invoices, reviewing and verifying invoices for accuracy, and approving and submitting invoices to Accounting for payment.
Job Specifications:
Bachelor's Degree in Marketing or related field, or equivalent work experience
2 years of experience managing Marketing campaigns
Strong verbal and written communication skills
Casino or hospitality marketing experience
Graphic design and/or copywriting experience
Skills and Knowledge:
Ability to work in a fast-paced environment and meet deadlines
Ability to interact effectively with guests, external agencies, vendors, and team members
Ability to provide leadership and guidance to promotions staff
Ability to prioritize and perform multiple tasks and assignments
Ability to perform data entry assignments
Ability to communicate effectively in the English language
Ability to complete forms, documents, and written reports
Ability to analyze data and make sound recommendations
Ability to maintain professionalism and composure
Ability to appear for work on time
Ability to understand and follow verbal directives and written directions
Ability to accept constructive criticism
Ability to work in a smoking environment
If you enjoy being part of a community dedicated to creating a memorable guest experience, we invite you to explore career opportunities with Sycuan and join our winning team
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