Digital Marketing Manager, Mobile

4 weeks ago

Chicago, United States Midtown Athletic Club Full time

Digital Marketing Manager, Mobile page is loaded

Digital Marketing Manager, Mobile

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locations

Chicago, IL

posted on

Posted 2 Days Ago

job requisition id

R-4572

The Opportunity Midtown Athletic Club is seeking a passionate and experienced Digital Marketing Manager, Mobile to join our growing team. In this role, you will be responsible for driving the vision and strategy for our member mobile app, leading a portfolio of data-driven initiatives, and ultimately, improving both our business and the user experience. What You’ll Do: Define the vision and product roadmap for the Midtown Athletic Club mobile app.

Deliver complex lifecycle experiences and marketing strategies to users, leveraging capabilities like Push Notification, In-App Messaging, and Recommendation Engines.)

Conduct user research and analysis to identify user needs and opportunities.

Develop and prioritize user stories and product backlog items.

Work closely with engineering, design, and marketing teams to ensure successful execution of product features.

Manage and prioritize a portfolio of data-driven initiatives to drive app engagement, user growth, and business objectives.

Manage ongoing relationships with design/development agencies.

Track and analyze key performance indicators (KPIs) and use data to inform product decisions.

Stay up-to-date on the latest mobile app trends and technologies.

Communicate effectively with stakeholders at all levels, including internal teams and external partners.

What you Have: 4+ years of experience in mobile application product management or a related field.

2+ years of experience managing relationships with agencies or external partners.

Bachelor's degree in relevant discipline.

Proven track record of successfully launching and managing mobile applications.

Deep understanding of the mobile app development lifecycle, from ideation to execution.

Strong analytical skills and experience with data-driven decision-making.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams (engineering, design, marketing, etc.).

Passion for the fitness and health industry and a strong understanding of user needs in this space.

Who you are:

win together, glass half-full, passionate about helping others, better than yesterday, kind. This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. MIDTOWN is an Equal Opportunity Employer.

About Us

About Our Company We work at Midtown to inspire people to transform their lives—and we do our job well. Our members stay longer than any other major athletic club chain in North America because we are committed to providing resort-like environments, personal attention, and strong communities at every one of our clubs. We believe all three of those pillars start with attracting and growing rock star talent at every level of our organization. Who We Want We’re looking for people that share our core values: kind individuals who want to win together, see things as the glass half full, are passionate about helping others, and strive to always be better than yesterday. Associate Benefits Members of the Midtown team receive: Complimentary club membership Discounts on Midtown products and services Access to hundreds of free courses for professional development Health insurance for eligible full-time associates (30+ hours a week)

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