Digital Marketing Manager
2 weeks ago
LaSalle Investment Management ("LaSalle") is a global real estate investment manager with $89 billion of private and public real estate assets under management and over 900 people in 13 countries. Our diverse investor base includes public and private pension funds, insurance companies, governments, endowments, and high net worth investors from across the globe. LaSalle sponsors private custom accounts, private open and closed-end commingled funds, and public real estate securities programs. As a wholly-owned member of JLL, LaSalle's investment teams also draw on the intelligence and resources of its parent company, providing unique access to market opportunities and key industry leaders.At LaSalle, we deliver investment performance for a better tomorrow for all our stakeholders. We believe investment performance can be impacted by physical climate hazards as well as sustainability-related market and regulatory changes. We integrate sustainability into our portfolio construction, acquisitions, and asset management activities to maximize value for our clients.Objective of Role:Reporting to the Global Creative Director, the Digital Marketing Manager will work in partnership with the Global Marketing & Communications (M&C) team to focus on the delivery of integrated M&C projects through digital channels. This is a newly created role, with primary responsibility for managing external client communications and marketing campaigns through the corporate website, email marketing and social media.Accountabilities:Ownership of email marketing platform (Marketo), from campaign set up, template management, email design, mailing list management, analytics and associated follow up actions.Day-to-day management of the corporate website (including regular updates to both content and visuals) - WordPress CMSConceptualize and improve wireframes and webpage sections.Collaborate with wider team and agency partners for continuous improvements to functionality and user experience for digital channels.Assist with building and maintaining LaSalle's a brand's presence across multiple social media channels.Support brand campaigns through digital channels (display advertising, paid search, organic search, and content marketing).Prepare reports on the performance of marketing campaigns and KPIs for digital channels.Act as a Brand Guardian, working with local and global teams to ensure global brand consistency.Required Qualifications& Experience:5+ years' experience working within a digital marketing function. Professional services / Investment management sectors preferred.Experience of marketing automation technology (Marketo) and content management systems (Wordpress) is essential.Experience working with design software programs including Adobe Creative Suite and HTML is essential.Knowledge of working with CRM platforms is essential, experience with Juniper Square is highly desirable.Working knowledge of workflow management tools (Workfront)Knowledge of SEO, SEM and PPC desirableAbility to clearly present design ideas and concepts for campaigns and projectsActively collaborates with a wide range of stakeholders from different departments and at varying levels of seniority within the organization. A results and action orientated approach; ability to drive projects through to completion delivering clearly defined results.High attention to detail and effective communication to stakeholdersJLL Privacy NoticeJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.For additional details please see our career site pages for each country.For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination. Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may contact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.California Residents onlyIf you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device.Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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