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Marketing Specialist

4 months ago

Malvern, United States Net2source Full time

Job Title: Marketing Specialist Location: Malvern, PA 19355 Duration: 6+ month

Responsibilities Collaborate with other internal teams (i.e. product and sales) to develop and monitor strategic marketing initiatives Analyse and report on the performance and efficiency of campaigns Conduct market research and analyse trends to identify new marketing opportunities Assist in the development and creation of marketing materials, such as sales and product collateral, and ensure brand guidelines are met Work with external agencies and vendors to execute marketing programs Utilize analytical tools for campaign assessment, as well as tracking of metrics and key indicators for marketing effectiveness, and brand awareness/reputation Utilize digital tools and platforms to maintain regular communication on progress, timelines, and deliverables to ensure stakeholder satisfaction throughout the planning and execution of projects Provide support to specialty channel initiatives i.e. Storm, Hispanic Contractor Outreach, Credentialed Contractors, Channel Strategy, etc. Invoice Processing and budget analysis for Contractor Programs and Sales Programs Manage print production of Contractor Engagement literature pieces, which includes but is not limited to sending printers requests for quotes and submitting and maintaining printers' Statements of Work (SOW). Manage Contractor Engagement's inventory of wearables and promotional items Manager Contractor Engagement's inventory of literature using both fulfillment houses (Archway and Halo) reporting systems Manage Contractor Engagement's collateral on Roofing Storehouse and Business Connections Manage content on MyEDGE Translations Other duties as assigned by Manager

Position Qualifications: Bachelor's Degree 2-5 years of experience in sales, marketing, sales enablement, customer service, or equivalent Fluent in MS Office Suite of programs; high proficiency in Excel Excellent analytical skills and a knack for data analysis Strong written and verbal communication skills Strong prioritization, organization, and project management skills Travel up to 15% Bilingual in Spanish is a plus

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