Category Analyst

3 weeks ago

Union, United States Red Bull Full time

Reporting to the Director of Category, you will help develop National Account retailers, supporting sales growth strategies by providing insightful analytics and shopper insights that support a mutually beneficial growth plan. You will have an advanced working knowledge of all tools required to complete and present category and brand development related projects. Data tools include Syndicated Scan (Circana IRI/Nielsen), Retailer transaction/loyalty data, BI reporting, Numerator. You will provide reporting and JDA space support and act as the main Category Management resource.

This role is also eligible to sit in the following locations: Santa Monica CA, Chicago IL, Atlanta GA, New York NY, and Denver CO.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • CUSTOMER ANALYSIS

    Create presentations using a selling format, founded on research to achieve our category and brand goals.

    Create sales content, including sell sheets for the execution of our category and brand goals

    Create templates and executive summaries to analyze brand and market trends

    Identify opportunity gaps in volume, share, pricing, promotion, shelf space, and product distribution

    Track and communicate results from in-store merchandising programs.

    Track record for building customer relationships
  • CATEGORY & BRAND ANALYTICS

    Apply third-party research resources, including Kantar, to inform and direct strategy for the channel and the category

    Work with our Shopper and Consumer insights teams to identify important shopper groups or purposes within the channel and specific retailers

    Create and interpret reports with syndicated and internal sales sources to support our category development strategy
EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:
  • 2+ years of related work experience
  • Broad general knowledge of the CPG industry
  • Experience using data analysis to generate insights
  • Advanced Excel skills including pivot tables, slicers, and formulas
  • Experience using JDA space planning software or Tableau
  • Bachelor's degree, or equivalent work experience in lieu of degree
  • Must be fluent in English, additional language skills an advantage
  • Travel 0-10%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

CincinnatiOhio, United States

United StatesRed Bull North America

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