Digital Marketing and Web Content Manager

4 weeks ago

Nashville, United States Meharry Medical College Full time

The Digital and Web Content Specialists is responsible for supporting the organization's digital strategy and optimizing its presence across a variety of digital platforms. This position is responsible for developing content strategy for the School of Medicine and the Meharry Medical Group websites and other digital platforms. This position will develop, implement, and execute an initiative-level digital community communications plan for the academic and clinical enterprise through key partnerships and innovative distribution methods.

Core Duties:
•Responsible for the implementation of an optimal digital marketing approach for the communication need, including web content development, web design, user-experience (UX), social media, and email marketing.
•Responsible for formalization of overall content strategy, accounting for SEO research and UX principles across all channels to support site growth, engagement, acquisition and referrals. This requires collaboration with the Marketing and Communications manager and other stakeholders for alignment of content channels, initiatives and production.
•Develops project plans for site enhancements, optimizations and content contribution.
•Develops site optimization plan, including introduction of new tools, enhancements and new content in-line with peer sites and industry best practices.
•Manage development, implementation, and ongoing execution of a digital community strategy; including how to engage users and fundamentally impact their relationships with the school of medicine and health services.
•Lead digital community-building through social media channels and the web including Facebook, Twitter, LinkedIn, Instagram, and others such as bloggers, aggregators, etc., using innovative and strategic thinking.
•Responsible for management of all digital channels. Oversee editorial strategy and voice (of the content through the channels).
•Partner with internal stakeholders such as product and program managers and campus partners to achieve goals and to ensure coordination.
•Manage constituent complaints and reputational issues and other high priorities on digital channels.
•Partner with the Office of Student Affairs and Admissions on recruitment efforts for the School of Medicine.
•Partner with the Office of Clinical Affairs on patient recruitment strategy.
•Develop well-written and visually appealing content to drive engagement.
•Track and analyze compiled data across institutional accounts to measure the effectiveness in distributing information. Report on and make recommendations to management on refinements to social media use.
•Work with partner agencies to use the various modes of communication, distribution, advertisements, and marketing tools on all social media platforms.
•Stay abreast of emerging social media platforms and recommend areas in which the programs can effectively grow and leverage its reach.

Education and Experience:
•Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience. A degree in marketing, journalism, communication, or public relations is a plus.
•Proven experience in collaborating with a creative and multi-media team to create engaging content, nurturing social communities, handling crisis communications, and managing contract and part-time talent. The ideal candidate will be creative, organized, and highly collaborative.
•5+ years managing the strategy for social channels with proven experience in planning, delivering, and measuring social campaigns
•Experience with building and managing a website
•Experience working with Adobe and other graphic design software
•Background in PR/Comms and leveraging breaking news or stories for social engagement
•Understanding of social media metrics and how to report back on them in a meaningful and insightful way
•Experience in using social media management tools. (Bonus if it's Khoros)
•Exceptional editorial writing skills and proficiency in editing, with top-notch grammar skills
•High attention to detail & quality

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