Coordinator, Marketing

1 month ago

Santa Rosa, United States Sonoma County Tourism Full time

Job Description

JOB DESCRIPTION

The Coordinator, Marketing is responsible for providing support to the marketing team, and assists with SCT team activities as needed by acting as a liaison between teams to ensure consistent messaging to internal and external stakeholders. This role must be able to think creatively, handle multiple projects, prioritize well and be efficient with detailed work. This position is critical to the success of the marketing department and other teams within Sonoma County Tourism

Mission: Inspire travel to Sonoma County that strengthens our economy, reflects our diversity and encourages stewardship of our community's resources.

Vision: Sonoma County will be the leading destination for responsible travelers who enjoy, protect and preserve our community's bountiful natural and cultural resources.

Essential Duties & Responsibilities

Duties include, but are not limited to, the following:

Marketing Support

•Supports Content and Social Media Manager with publishing and content updates to the website

•Approves SV events, special offers

•Audits Visit Widget (app) partners monthly to ensure partner additions/edits/removals are happening as expected.

•Supports website and content SEO and optimizations with tasks such as geotagging images

•Supports content and video creation with deliverables such as monthly Localhoods

•Reviews and edit new partner listings before delivery to data specialist for marketing and SEO best practices

•Manages general Marketing email inbox

•Schedules and drive Marketing team & Committee meetings

•Basic photo editing in Adobe Photoshop Elements or Photoshop

•Assists Content and Social Media Manager with social media monitoring

•Tracks Social Media Posts, Pages, & Articles in Simpleview database

•Ships materials as needed for tradeshows, events, etc.

•Manages Sonoma County Guide/Map Contract Distribution

VP, Global Marketing and Brand Support

•Track Marketing Department metrics/KPIs

Additional Duties & Responsibilities

•Other duties as assigned

Required Education and/or Experience

•Education: Associates Degree from two or four-year college or university in Marketing, Communications or related field. Bachelor's Degree preferred.

•Experience: 1-3 years marketing experience

Required Knowledge, Skills, & Abilities

•To perform this job successfully, an individual should have expertise in Microsoft Office Suite (Outlook, Word, Power Point, Excel). Must have an aptitude for learning new software programs and the ability to maintain and utilize database programs, such as, a CRM program.

•Strong organizational skills with an ability to follow complex procedures.

•Strong interpersonal and networking ability.

•Should be goal-oriented, reliable in meeting deadlines and well-organized.

•Excellent written and verbal communication and a high measure of excellence in both forms of communication.

•Strong understanding of social media platforms

•The ability to obtain a high degree of familiarity with Sonoma County's tourism partner experiences.

•Adaptability and flexibility.

Physical Requirements

•The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•Requires sitting, talking on the phone and keyboard documentation. This job must use ergonomic tools such as headsets and correct posture.

•Example: Ability to lift up to 40 lbs. Frequently sits, stands, and walks. Occasionally twists/turns, bends, kneels, and reaches overhead. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

  • This job primary operates in a professional office environment
  • Must have valid driver's license and provide own transportation


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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